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Atsuna Matsui

Atsuna Matsui

@atsunamatsui
Est. 2012·United States·English·~2 vids/wk
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Atsuna Matsui is a Lifestyle and DIY & Crafts YouTube creator with 4.8M subscribers and 5.7B total views. The channel covers vlogging, y2k aesthetic, slice of life vlogs, arts and crafts, diy projects. Active for 13 years, the channel publishes about 2 videos per week. Videos average 4.6M views each. Based in United States, the channel's primary language is English. YouTube channels with 1M+ sub channels typically charge between $20,000 and $150,000 per sponsored video. Book a sponsorship directly on TrySpansa.

4,830,000Subscribers
1,245Total Videos
5,683,826,809Total Views
Source: YouTube Data API

Audience Insights for Atsuna Matsui

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
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Niches

LifestyleDIY

About

A Japanese Taiwanese girl born and raised in Los Angeles 🇯🇵🇹🇼🌸 I'm Atsuna! I love kawaii core and soft girl Y2K aesthetic. I vlog about slice of life, arts and crafts, DIY, shopping hauls, cozy gaming, unboxing mystery toys, and collecting sanrio, pokemon, and popmart stuff. Here to share a safe space to nurture your inner child on the internet! 🪄✨ ✧ MY SOCIALS ✧

Recent Videos

when you can’t handle SPICY 🙊
LADY & THE TRAMP 🔥*hot cheetos edition*
GIRLS vs GUYS Taking Photos 📸
when you have that one photogenic friend 🙄
when you don’t shake the bottle 😩 #funny
when you eat the WRONG SNACK 😵‍💫🔥
When Couples Fight 🙊
Wasabi Prank Gone Wrong 😆

Channel data updated May 2026

youtube.com/@atsunamatsui
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YouTube Data API: 4,830,000 subscribers
Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

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TrySpansa OriginalLifestyle
Your Data
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Cost per 1,000 Views
Meta Ads (Wellness)$10.15–$11.25
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Lifestyle benchmark: 1.9%–6.8% (Retail & Fashion) · Skailama 2026
Using Lifestyle benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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