The complete platform for
YouTube sponsorships
145K+ verified YouTube channels across 430K+ sub-niche tags, OAuth-backed analytics, escrow-protected deals, and full-funnel attribution — built for brands, agencies, and the creators who partner with them.
How a deal works on TrySpansa
Offer sent → Creator accepted → Brand funded → (Product shipped → Creator confirmed receipt) → Creator submitted draft → Brand approved → Video published → Brand approved deliverable → Payment auto-released after 7 days if no action. Every state is recorded, every timer is documented, every party knows what happens next.
What you get
167 shipped features across 10 capability areas.
Discovery & Matching
Find and qualify the right YouTube creators at scale.
YouTube channel search
Filter 145K+ YouTube channels by niche, sub-niche, country, language, subscriber size, engagement, and minimum deal size.
Niche browse pages
SEO-indexed pages for each of 28 niches with live creator listings.
Channel profile page
Dedicated page per channel showing rates, review history, niche/sub-niche tags, audience data, and sponsorship history.
Saved channels
Bookmark any channel for later — available in both brand dashboard and public saved list.
Creator interest graph
Channels you've saved or viewed feed a wishlist-driven recommendation surface.
OAuth-verified YouTube stats
Channel analytics come from YouTube's OAuth Analytics API — not scraped, not self-reported. Fake followings can't hide.
SponsorBlock sponsorship history
See a creator's past sponsored segments from SponsorBlock — verify real sponsorship experience before offering a deal.
Channel analytics snapshot
Live subscriber count, avg views, engagement rate, quality score, and saturation rate per channel.
Country and language filters
Filter by creator country AND auto-detected audience language.
Minimum deal size filter
Filter to creators whose published minimum deal size fits your budget.
Made-for-kids flag
Identifies kids-focused channels so advertisers know YouTube's restricted-ad environment applies.
Audience demographics
Structured audience geography, content audience (general/teen/kids), and age-bracket data per channel.
Channel sponsorship profile
Creator-reported fields: sponsorship experience, past brand partners, content restrictions, turnaround time, currently-accepting toggle.
Per-video data collection
Per-video metrics (not just channel-level averages) power rate estimation and eligibility filters.
Channel profile verification
Creator verifies they own the channel before deals can be accepted.
AI channel classification
Channels auto-classified into niches/sub-niches by AI so discovery stays accurate as catalogs grow.
Analytics privacy controls
Row-level security restricts who sees which channel analytics — creator privacy preserved.
Escrow & Payments
How money moves safely — Spansa Guarantee, tiered fees, transparent processing.
Spansa Guarantee (7-day escrow auto-release)
Funds reserved at funding and auto-released to creator 7 days after brand approval if brand doesn't respond — neither side can ghost.
Reserved Stripe Connect funds
Brand funding is held in Stripe PaymentIntent reserved state until release — not sitting in TrySpansa's general balance.
Tiered commission fees
4-tier brand and creator fees with breakpoints at $10K, $50K, $150K deal sizes — enterprise deals pay proportionally lower rates.
Best-rate signup snapshot
Platform computes the best rate you qualify for (walk-in / affiliate / promo / emailed) at signup and freezes it — future rate changes don't apply to you.
0% creator fee (personally emailed)
Creators personally emailed by TrySpansa who bring their own brand pay 0% commission at every deal tier, for life.
Per-affiliate custom offer rates
Affiliates can set their own rate offer to the creators they refer — differentiated referral economics.
Promo rate system
Time-limited promotional rates stamped on the profile at signup and snapshotted like walk-in rates.
Custom enterprise rates
Enterprise accounts can be stamped with custom rates that override tier lookup — negotiated directly with TrySpansa.
7 explicit refund types
creator_initiated, brand_requested, auto_cpv_diff, unonboarded_timeout, cancellation_auto_approved, revision_timeout, admin_initiated — each with specific audit trail.
Auto-refund on revision timeout
If the creator doesn't resubmit within 14 days (industry standard — Upwork, 99designs), the brand is auto-refunded.
Auto-refund on creator payment-setup timeout
If the creator doesn't complete Stripe Connect within 14 days, the brand is auto-refunded.
Cancel request workflow
Brand can request cancellation post-funding; creator has 7 days to respond; auto-approves if no response.
Stripe processing fee transparency
Actual Stripe fee tracked and shown separately from commission — brands see the math, not an estimate.
Fee source display
Every user sees exactly where their rate came from (walk-in / affiliate / promo / admin override / snapshot) — audit trail on every fee.
Formal deal disputes
Either party can open a formal dispute when things go sideways — admin resolves with documented outcome.
Stripe subscription tiers
Optional platform subscription tiers for enterprise accounts, separate from per-deal commission.
Stripe portal + Connect dashboard
Self-service billing portal for brands; Stripe Connect dashboard link for creators' payout account.
Billing summary
Every account sees their full fee, payout, and refund history in one view.
Affiliate commission payouts
Referral revenue automatically calculated and paid via scheduled cron.
Reporting, Analytics & Attribution
Full-funnel measurement and reporting — from video view to purchase.
Full-funnel sponsor attribution
Video views → sponsor-segment views → link clicks → purchases — a complete funnel unmatched by any enumerated competitor per competitive research.
YouTube Analytics (OAuth, 7 report types)
Seven report types including traffic sources, geography, and demographics pulled via official YouTube Analytics OAuth.
Per-deal video analytics
Per-deal video performance: views, engagement, CTR, and SponsorBlock-verified segment views.
SponsorBlock-backed sponsor segment view tracking
Measures how many viewers actually watched through the sponsor segment — not just total video views.
CPM calculator
Estimates rates per channel based on niche, size, and avg views — drawn from 6 verified pricing sources.
ROI estimator
Compares projected sponsorship ROI to equivalent Google Ads / Meta Ads spend using published benchmarks.
Unified sponsor metrics computation
Consistent sponsor-segment metric computation across deal pages and reports.
Per-niche rate + engagement benchmarks
Niche-specific CPM, engagement, and conversion benchmarks sourced from industry research.
Public YouTube sponsorship calculator
Standalone public CPM calculator — no account needed.
Calculator accuracy feedback
Users rate calculator accuracy; feedback improves future benchmarks.
Campaign-level attribution tracking
Per-campaign attribution — applications, views, clicks, conversions rolled up.
Campaign results report
Shareable rollup of campaign performance — aggregate views, clicks, spend, ROI.
Offer-page views funnel
Tracks views and clicks on deal offer pages (for unclaimed-channel outreach funnel).
Outreach funnel tracking
Measures outreach effectiveness through signup and first-deal conversion.
Robust view-metric counting
Resilient counting logic that handles YouTube's view-count rounding and delayed reporting.
Conversion tracking pixel
Brand sites install a tracking pixel to close the loop: video view → sponsor-segment view → click → purchase all attributed to the deal.
Deal Flow & Negotiation
The complete sponsorship lifecycle, end to end.
End-to-end deal workflow
Every deal moves through a defined 15-state workflow — draft, pending acceptance, funded, draft submitted, pending review, completed, and more — each with explicit actions and deadlines.
Role-aware status messaging
Brand and creator each see their own perspective on every deal state ("You approved X" vs "The brand approved X").
"Whose turn is it?" indicator
Computed action-required flag drives nav badges and deal-list cards so no party forgets their move.
Deal price negotiation
Brand and creator propose and counter-propose prices within a deal before funding.
Change orders
Post-funding amendments to scope or price, approved by both parties, with real-time sync.
Unclaimed channel offers
Send an offer to a channel that hasn't signed up yet — the creator claims the deal via an email link.
Draft review before publish
Creator submits a draft, brand approves or requests changes, then the creator publishes — industry-standard pre-publish review.
2-revision hard cap
Brands can request at most 2 rounds of revisions; further disputes escalate to admin mediation.
Product shipping milestones
For cash-plus-product deals, brand ships → creator confirms receipt → content creation begins.
Deal calendar and timeline
Visual timeline of deal progress — fund date, draft due, publish date, auto-release date.
Per-deal shortlinks with vanity slugs
Every deal gets a trackable shortlink with optional vanity slug for the creator's video description.
Usage rights (5 tiers)
Organic only · Organic repost · Paid amplification · Full digital · Custom — with industry-standard multiplier guidance sourced from impact.com, Lumanu, Aspire.
Exclusivity durations
7 / 14 / 30 / 60 / 90 day exclusivity brackets with multiplier guidance from InfluencerMarketingHub, CreatorIQ, Viral Nation.
Deal list filtering and sorting
Filter deals by status group (active, pending, terminal), search by channel or client, sort by any column.
White-Labeled Client Portals
Branded, no-account-required client review and reporting.
Agency-branded review pages
Client review pages styled with agency logo, primary/secondary brand colors, and company name — no TrySpansa branding shown.
No-account client access
Client reviews and approves via a 32-char hex token URL — never needs a TrySpansa account.
Password-protected review links
Optional per-link password for sensitive deals.
Review link expiration
Optional expiration date per link; expired links show a branded expired page.
Four-stage client review stepper
Client sees clear progress: Getting Started → Content Preview → Going Live → Results.
Phase-based review layout
Three phases (pre-content, content-review, post-approval) — the hero section changes to match where the deal is.
Client comments
Clients leave comments on the review page — structured by section.
Threaded comment replies
Agency or brand can reply to client comments — full threaded conversation.
Approved / Approved-with-changes / Request-revisions
Three-way client decision (not binary approve/reject) — captures nuance.
Visit tracking
Logs each time the client opens the link — agency knows when the client has seen it.
Notify reviewer on state change
Email the client when the deal state changes — they always know the next step.
Reviewer info capture
Optional name/email capture on first visit — turns anonymous review sessions into attributed ones.
Client-price display (hides agency markup)
Show the client a different price than the actual creator deal amount — critical margin privacy for agencies.
Review link client scoping
Review link can be tied to a specific brand client — shows up in that client's view.
Visible-sections control
Agency chooses which sections (audience, content, tracking, etc.) the client sees on a review page.
Activate / deactivate / regenerate
Turn review links on and off without losing the deal history; regenerate for a fresh token.
Multiple review links per deal
A single deal can have multiple review links — one for the PR agency, one for the client, one for legal.
Branded email delivery of review links
System sends a branded email with the review link to the client — their inbox shows your name, not TrySpansa.
Agency-branded campaign results page
Campaign-level results dashboard, agency-branded, no account required.
Password-protected result links
Optional per-link password for sensitive campaign reports.
Result link expiration
Optional expiration date per campaign results link.
Ties to campaign_results
Campaign-level results page shows aggregate performance across all deals in the campaign.
Agency & Brand-Client Tools
Depth for multi-client agency workflows.
Agency multi-user
Multiple team members under one agency org with role-based access.
Team member invites
Invite team members via secure token link; tiered access by role.
Channel member sharing
Multiple users (creator + manager) can share access to a single channel.
Multi-client CRM
Agency manages multiple brand clients in one dashboard — Nike, Adidas, etc. as separate entities.
Multiple contacts per client
Each brand client can have multiple contacts (name, email, title, primary flag) with inline edit.
Per-client color labels
12 curated Trello/Notion-style colors to differentiate clients at a glance across campaigns, deals, and assets.
Per-client logo
Upload a logo per client — used in brand kit, deal display, and client-share portals.
Per-client notes
Freeform notes per client — who's who, preferences, past deal context.
Per-client ROI inputs
Set AOV, conversion rate, and repeat-purchase rate per client — cascades: client → agency account → niche benchmark.
Per-client industry tagging
Tag each client with an industry niche for accurate ROI benchmark matching.
Per-client default brief template
When you create a deal for a client, the brief template auto-fills with that client's default spec.
Per-client default asset package
When you create a deal for a client, brand-kit assets auto-attach from that client's default package.
Per-client deal and asset counts
Each client card surfaces live counts — active deals, attached assets — so volume is visible at a glance.
Client-scoped asset tagging
Tag every brand-kit asset to a specific client; filter the asset library by client.
Deal assignee (team handoffs)
Assign a specific agency team member to any deal — ownership is explicit.
Deal-to-client tagging
Tag any deal to a specific brand client — for rollup reporting, filtering, and client-shareable views.
Cross-client deals view
All deals across all clients in one filterable view — the "Monday morning inbox" for agency scale.
"Needs Your Action" dashboard triage
Dashboard surfaces deals that require immediate attention — Meta/Fiverr/Shopify-pattern triage.
Action-deadline countdown
Time-remaining indicators: 7-day auto-release, 30-day Net-30 payment, 14-day draft review — computed from cron behavior.
Company-name dashboard hero
Brand/agency dashboard opens with the company name as a cinema-layout hero.
Featured deal spotlight
Dashboard highlights the single most-urgent deal with a deep-link into its detail page.
Per-deal progress bars
User-approved progress percentages per deal state (5% accept, 10% payment, 30% funded, 85% review, 100% complete).
Priority member flag
Designate a primary point-of-contact team member for a client or channel.
Campaigns & Open Briefs
Post campaigns, receive applications, screen at scale.
2-step campaign creation wizard
Audience → Offer — research-validated labels drawn from Upwork/LinkedIn/Indeed patterns.
Client-scoped campaigns
When creating a campaign, select which brand client it's for — deals inherit the tagging.
Reusable campaign templates
Save a campaign as a template and spin up future campaigns from it.
Live-DB niche typeahead
Campaign niche picker pulls directly from the niche_categories DB table — no stale hardcoded list to drift.
Campaign audience filters (12+ dimensions)
Filter campaign eligibility by content type (long/shorts/mixed), content audience (general/teen/kids), channel maturity, audience age bracket, device (mobile/desktop/TV/tablet), geo, language, niches, sub-niches, and more.
Campaign edit mode
Edit published campaigns — same wizard, PATCH instead of POST.
Payment-verification gate on campaigns
Campaign creation requires a verified payment method on file — keeps tire-kickers out.
Campaign deadline picker
Structured deadline input for the applications window — clear close date for creators.
Campaign list with filter and sort
Agency-side list of all campaigns across all clients, filterable and sortable.
Open briefs marketplace
Creators browse and apply to posted campaigns — inbound application model.
Campaign application depth
Creator applies with cover letter, structured screening answers, portfolio URL, proposed amount — brand reviews and accepts/declines.
Application view tracking
Records when the brand or agency first viewed each application — creator sees their status accurately.
Application accept and decline
Single-click accept converts application to a funded deal; decline sends a polite notification.
Application management UI
Review all applications for a campaign with filter tabs, status badges, and candidate comparison cards.
Extended eligibility criteria
Extended creator eligibility rules beyond basic niche/size filters.
Fast eligibility search
Server-side DB function for sub-second eligibility queries at scale.
Faceted filter counts
Server-side DB function returning accurate faceted counts per filter — no guesswork.
GDPR-safe notification defaults
Creator notification preferences default to privacy-compliant values out of the box.
Outreach campaign tracking
Campaign-level outreach funnel (distinct from deal-level) — measures which campaigns drive signups.
Per-campaign vanity slug tracking
Every campaign shortlink can use a vanity slug with full view-tracking attribution.
Trust, Safety & Verification
Protection across both sides — reviews, verification, enforcement.
Two-way double-blind reviews
Both sides review each other after a deal; reviews reveal simultaneously so neither side can retaliate.
Review branding
Review pages themed with the reviewer's brand — professional appearance for agency-shared reviews.
Review flagging + response
Flag inappropriate reviews; respond publicly to reviews you disagree with.
Brand payment verification (3-layer)
Brands verify a valid payment method before certain actions — campaign creation, high-value deals.
PII filter in messages
Auto-scrubs personal info (phone numbers, external emails, addresses) from in-platform chat — deals don't leak off-platform.
Profanity filter
Blocks abusive language in messages before delivery.
Graduated enforcement
Policy violations escalate through warn → restrict → ban — not binary; clear consequence ladder.
Platform safety controls
Comprehensive moderation backbone: full audit trail of every admin action, channel-suspension capability for policy violations, profile-level restrict/ban/warn with enforcement-expiry scheduling so time-limited actions don't linger.
GDPR user anonymization
Personal data can be removed on request while preserving platform integrity (ratings, deal history).
Self-service account deletion
Users can delete their own account via dashboard with clear data-retention explanation.
oEmbed content validation
Embedded YouTube content is validated for authenticity before it's displayed in deals.
Brand Kit & Brief Templates
Reusable creative assets and brief templates across deals.
Brand kit categories (5)
Logos · Guidelines · Product · Talking Points · Other — matches Canva/Brandfolder/HubSpot industry standard.
Drag-and-drop upload
Drop files anywhere on the brand-kit page to upload — no modal, no wizard.
Auto-category detection
Brandfolder-style heuristics classify uploads by MIME and filename (SVG → logo, PDF → guidelines, TXT → talking points).
Thumbnail grid
Canva/Shopify-style responsive asset grid with automatic sizing.
"Attached to N deals" counter
Per-asset usage counter across all deals — shows reuse value at a glance.
Wide file-type support
Images, videos, PDFs, Word, text, CSV, Excel, Illustrator, Photoshop, EPS, ZIP — no fighting format restrictions.
Search + category filter
Filter assets by category pills; search by filename or tag.
Soft-delete recovery
Deleted assets disappear from view but are recoverable for a grace period — Shopify pattern.
Global brief templates
Reusable brief structures usable across any deal or client.
Per-client brief templates
Brief templates scoped to a specific client — so Nike briefs don't clutter Adidas's template library.
Set-default brief template
Mark a brief template as the default for a client — auto-fills on next deal creation.
Duplicate brief template
Copy an existing template as a starting point for a new one.
Structured brief fields
Content format, integration placement, integration length seconds, structured brief JSON, description template, deliverables template.
Brand asset packages
Group assets into packages for specific campaigns; set a default package per client.
Communication & Notifications
Stay aligned during active deals.
In-platform real-time chat
Supabase Realtime-backed chat between brand and creator per deal — instant delivery, full audit trail.
System messages audit trail
Deal state changes post as system messages in the chat — the entire deal history is visible inline.
Admin direct chat
Platform support can chat directly with any user — not a ticket queue, a live channel.
Per-user admin chat toggle
Users can opt out of direct admin chat if they prefer email-only support.
Unread badges with action-required fold-in
Nav badge count includes both unread messages AND deals where your action is needed — no silent waiting.
Email notification system
Deal, onboarding, enforcement, affiliate, brand-team, and review-link emails sent via Resend with delivery tracking.
Google Postmaster integration
Monitors inbox placement health with Gmail's Postmaster API — deliverability is instrumented, not guessed.
Email identity integrity
Email-on-record verified and synced across auth, profile, and outbound sends — no identity drift.
Frequently asked questions
Specific answers for the questions brands, agencies, and creators actually ask.
What is TrySpansa?
TrySpansa is a YouTube sponsorship marketplace connecting brands and agencies with creators. It combines creator discovery across 145K+ channels in 28 niches, escrow-protected deals via the 7-day Spansa Guarantee, OAuth-verified YouTube analytics, two-way reviews, and full-funnel attribution from video view to purchase.
Who is TrySpansa for?
Three audiences use TrySpansa: direct brands running YouTube sponsorships, agencies managing multiple brand clients with white-labeled review portals and margin-privacy controls, and YouTube creators accepting sponsorships with their own Stripe Connect payout accounts. Features available to each role are tagged throughout the platform.
How is TrySpansa different from other creator marketing platforms?
TrySpansa is YouTube-native with OAuth-verified channel stats (not self-reported), 7-day escrow auto-release that protects both sides, full-funnel attribution from video view through sponsor-segment view to click to purchase, no monthly subscription, and white-labeled client portals with agency-markup privacy.
Is TrySpansa only for YouTube?
Yes, TrySpansa is YouTube-only by design. This lets the platform integrate directly with YouTube's OAuth Analytics API (7 report types), SponsorBlock sponsorship history, and YouTube-specific metrics like sponsor-segment view-through tracking — depth that multi-platform tools can't match at YouTube specifically.
Do I need a subscription to use TrySpansa?
No monthly subscription is required. TrySpansa operates on per-deal commission with tiered rates that drop at $10K, $50K, and $150K deal sizes. Optional enterprise subscription tiers exist for brands wanting premium features, but basic marketplace access and deal execution require no upfront commitment.
How does TrySpansa make money?
TrySpansa earns per-deal commission on completed sponsorship transactions. Brand and creator each pay a percentage of deal value at tiered rates. Specific rates pull live from platform_settings and are visible on /pricing. No subscription fees, no database access charges, and no hidden markups.
What's the commission structure?
4-tier brand and creator commission with breakpoints at $10K, $50K, and $150K deal sizes — larger deals pay proportionally lower rates. Creator-specific paths include 0% commission for creators personally emailed by TrySpansa who bring their own brand, plus custom rates for affiliates and time-limited promo periods.
Are there any hidden fees?
No hidden fees. Stripe processing fees (3.5% card / $5 ACH) are shown explicitly during funding — not bundled into commission. Every user sees exactly which rate path applies to them (walk-in, affiliate, promo, emailed, or admin override) via fee-source display in their billing summary.
How do tiered fees work?
Deal amount determines the tier: under $10K applies tier 0 rates, $10K-$50K applies tier 1, $50K-$150K applies tier 2, and $150K+ applies tier 3 — with progressively lower percentages. Each deal is calculated at one tier (threshold-based, not marginal), matching Stripe's volume pricing model.
Can I get a 0% creator fee?
Yes. Creators personally emailed by TrySpansa who bring their own brand pay 0% commission at every tier, for life. This "emailed" rate is snapshotted at signup and doesn't change with future rate updates. Creators referring other creators also earn 25% commission on creators they bring.
How does the Spansa Guarantee work?
Brand funds are reserved via Stripe Connect at deal funding, not released until the brand approves delivery. If the brand doesn't respond within 7 days of submission, funds auto-release to the creator. This protects creators from brand ghosting and brands from creator no-shows simultaneously.
What happens if a creator doesn't deliver?
Escrow funds never leave reserved state without creator delivery. If the creator misses the 14-day revision deadline after a brand change request, the brand is auto-refunded via the revision_timeout refund type. If the creator never completes Stripe Connect setup within 14 days of acceptance, the brand is also auto-refunded.
What happens if a brand doesn't pay?
The creator doesn't start work until the brand funds the deal. If a funded brand doesn't respond within the 7-day review window after submission, Spansa Guarantee auto-releases payment to the creator. If the deal sits in pending_payment state and the brand doesn't fund within 30 days, the deal auto-cancels.
When do creators get paid?
Payment releases from escrow either when the brand approves the deliverable or when the 7-day Spansa Guarantee window expires without brand response — whichever comes first. Creators receive payouts to their verified Stripe Connect account. Transfer speed depends on the creator's Stripe Connect configuration, typically 1-2 business days.
How are refunds handled?
TrySpansa supports 7 explicit refund types, each with specific triggering logic: creator_initiated, brand_requested, revision_timeout (14-day), unonboarded_timeout (14-day), cancellation_auto_approved (7-day), auto_cpv_diff, and admin_initiated. Each refund is recorded with full audit trail, visible to both parties in the deal detail view.
How are creator stats verified?
Channel analytics come from YouTube's official OAuth Analytics API — not scraped from public pages, not self-reported. Stats include subscriber count, average views, engagement rate, quality score, and saturation rate. This prevents fake-follower inflation and mismatched audience claims common on platforms relying on self-reporting.
How do you prevent fake followers or bot channels?
OAuth verification pulls stats directly from YouTube's Analytics API, which internally validates against Google's bot-detection systems. SponsorBlock-verified sponsorship history shows a creator's actual past sponsor integrations — fake engagement can't fabricate real historical sponsor segments. PII and profanity filters block off-platform contact attempts.
What if a creator ghosts after receiving a product?
For product-shipping deals, creators must confirm receipt before starting work. If they don't deliver within the revision window, the brand is auto-refunded from escrow. Graduated enforcement (warn → restrict → ban) penalizes creators who repeatedly ghost, and completion-rate visibility on profiles surfaces patterns to future brands.
Can I see a creator's past sponsorship work?
Yes. Every channel profile shows SponsorBlock-verified sponsorship history — actual past sponsor segments detected in their videos — plus the creator's self-reported past brand partners, completion rate on TrySpansa deals, review ratings, and on-time delivery rate. The reliability pattern is transparent before you offer a deal.
Is there a review system?
Yes — two-way double-blind reviews. After each completed deal, both brand and creator can review each other. Reviews reveal only simultaneously so neither side can retaliate. Reviews display on public profiles with star ratings, text, response capability, and flagging. This creates real reputation consequences for both sides.
Can my agency manage multiple brand clients?
Yes. Agencies have a full CRM for brand clients — each client has its own contacts, colors, logo, notes, ROI defaults (AOV/CVR/repeat-purchases), industry tagging, default brief template, default asset package, and deal counts. Deals, campaigns, and brand-kit assets can be tagged per client.
Can I white-label client review portals?
Yes. Review Links and Result Links both render with your agency's branding — logo, primary and secondary colors, company name — no TrySpansa branding shown to the client. Clients access via unique URL with no account needed. Password protection, expiration dates, and visible-sections control are all supported.
Can I hide my agency markup from clients?
Yes. The client-price feature on Review Links lets you display a different price to the client than the actual creator deal amount. Your margin stays private while the client still sees deal structure, deliverables, timeline, and performance metrics. This is a critical agency margin-privacy feature.
How does the agency commission work?
Two structures combine. Standard commission tiers apply based on deal size. When creators are personally emailed by TrySpansa and bring their own agency, the creator-side commission path can route 25% of TrySpansa's cut back to the agency as a bring-the-brand incentive — aligning all three parties.
How do creators earn on TrySpansa?
Creators earn the negotiated deal amount minus the creator-side commission. Creators who bring their own brand can pay 0% commission (emailed path). Creators referring other creators earn 25% of TrySpansa's cut on their referrals. Payouts process via Stripe Connect directly to the creator's verified payout account.
Can I bring my own brand deals to TrySpansa?
Yes. If you're a creator who already has a brand sponsor lined up, you can bring the deal through TrySpansa for escrow protection, draft-review workflow, and post-publish attribution tracking. Creators personally emailed by TrySpansa who bring their own brand pay 0% commission on those deals.
Can I set my own rates?
Yes. Creators set their own minimum deal size and pricing packages, visible on channel profiles. Brands filter creators by minimum deal size to match budget. Flat-fee pricing is the current frontend flow; usage rights and exclusivity premiums adjust pricing per deal using industry-standard multipliers.
Do creators have creative control?
Yes. Pre-publish draft review lets brands approve or request changes before you publish, but creators retain editorial voice within agreed deliverables. Content restrictions can be specified on the creator profile. Usage rights are negotiated per deal across 5 tiers — organic, organic-repost, paid amplification, full digital, custom.
How do I find the right creators?
Search 145K channels by niche (28 categories), sub-niche (56K+ tags), subscriber size, country, language, engagement rate, and minimum deal size. Apply audience filters like age brackets, device split, and content audience (general/teen/kids). Save channels, track a wishlist, or post a campaign and let creators apply.
Can creators apply to my campaigns?
Yes. The Open Briefs marketplace lets brands post campaigns; qualifying creators browse and apply with a cover letter, structured screening answers, portfolio URL, and proposed amount. Eligibility filters enforce audience requirements. Brands review applications, accept or decline — accepted applications convert directly to funded deals.
Glossary
Industry terminology — defined factually, not generically.
- CPM (Cost Per Mille)
- Cost per thousand views. The industry-standard rate unit for YouTube sponsorships — a $25 CPM means $25 per 1,000 video views. On TrySpansa: the CPM Calculator estimates rates per channel based on niche, size, and avg views, drawn from 6 verified pricing sources.
- CPV (Cost Per View)
- Cost per individual view, typically expressed in cents or fractions of a cent. Often used in performance-based deals where the sponsor pays for actual verified views rather than a flat fee.
- Flat-Fee Sponsorship
- A deal structure where the creator is paid a fixed amount regardless of final video performance. Most YouTube sponsorships on TrySpansa follow this structure — brand and creator negotiate a flat deal value, which is funded into escrow before content work begins.
- Escrow
- Third-party holding of funds until both parties complete their obligations. On TrySpansa: funds are reserved in Stripe Connect's PaymentIntent state from deal funding until brand approval or the Spansa Guarantee 7-day auto-release, whichever comes first.
- Spansa Guarantee
- TrySpansa's 7-day escrow auto-release. When a creator submits their deliverable, the brand has 7 days to approve or request revisions. If the brand takes no action within 7 days, payment automatically releases to the creator. This protects both sides — creators from brand ghosting, brands from creator no-shows.
- Holdback
- A portion of deal value held back until specific conditions are met — often used in multi-phase or performance-tied contracts. On TrySpansa: the entire deal value is held in escrow as a default holdback, released on approval or 7-day timer expiry.
- Deal Milestones
- Intermediate checkpoints in a deal's progress — e.g., draft submission, brand approval, publish, measurement completion. On TrySpansa: every deal moves through a 15-state workflow with explicit milestones.
- Saturation Rate
- A measure of how frequently a channel accepts sponsorships — too many sponsor segments relative to total content can lower viewer trust and reduce ad effectiveness. On TrySpansa: saturation rate is tracked per channel and surfaced in analytics.
- Engagement Rate
- The percentage of viewers who interact with a video (likes, comments, shares) relative to total views or subscribers. A standard quality metric for evaluating creator audience health. On TrySpansa: pulled live from YouTube Analytics via OAuth.
- Quality Score
- A composite metric combining engagement, saturation, view-through consistency, and audience characteristics to estimate overall creator fit for sponsorships. On TrySpansa: computed per channel from OAuth-verified signals and exposed as a filter dimension.
- Attribution Funnel
- The chain tracking from ad exposure to final business outcome. For YouTube sponsorships: video view → sponsor-segment view → link click → conversion/purchase. On TrySpansa: this is the full-funnel attribution differentiator.
- Sponsor Segment
- The specific portion of a video dedicated to sponsored content — typically a 30-90 second integrated ad read. On TrySpansa: SponsorBlock timestamps identify sponsor segments in shipped videos, enabling sponsor-segment view-through measurement.
- Sponsor-Segment View-Through
- A measure of how many viewers watched through the sponsor segment specifically — distinct from total video views. A critical metric for evaluating actual ad exposure. On TrySpansa: computed from YouTube Analytics view-data crossed with SponsorBlock segment timestamps.
- Brand Lift
- The incremental lift in brand awareness, favorability, or intent attributable to a sponsorship. Usually measured via pre/post surveys. On TrySpansa: not currently measured on-platform; downstream conversions are tracked via the conversion pixel instead.
- Conversion Attribution
- The process of crediting a sale or signup to a specific marketing touchpoint. On TrySpansa: each deal generates a trackable shortlink with optional vanity slug; combined with the ConversionTracker pixel on brand sites, attribution flows from video view through sponsor-segment view, click, and final conversion.
- Usage Rights
- The scope of how the brand can use the sponsored content after publication — organic-only, repost on brand channels, paid amplification, or full digital rights. On TrySpansa: 5 usage-right tiers with industry-standard multiplier guidance (sourced from impact.com, Lumanu, Aspire).
- Exclusivity (Sponsorship)
- A clause preventing the creator from sponsoring competing brands for a specified duration after publication. Standard durations range from 7 to 90 days. On TrySpansa: 7 / 14 / 30 / 60 / 90 day exclusivity brackets with multiplier guidance.
- Draft Review (Pre-Publish Review)
- The brand reviews the creator's draft video before it goes public and either approves or requests changes. Standard practice across enterprise sponsorship platforms. On TrySpansa: draft_submitted → draft_approved / draft_revision_requested workflow; 2-revision hard cap before escalation.
- Open Brief
- A publicly-posted sponsorship campaign that qualifying creators browse and apply to — an inbound application model that flips traditional outbound outreach. On TrySpansa: the Open Briefs marketplace lets brands post campaigns with eligibility filters; creators apply with cover letter, screening answers, portfolio URL, and proposed amount.
- Rate Card
- A creator's published pricing menu for different sponsorship formats (full integration, short mention, dedicated video, etc.). On TrySpansa: creators set minimum deal size and pricing packages on their channel profile; brands filter creators by min-deal to match budget.
- Niche / Sub-Niche
- The thematic category of a channel's content. Niche = broad (e.g., "tech"); sub-niche = specific (e.g., "custom keyboards", "PC builds"). On TrySpansa: 28 AI-classified niches and 56K+ sub-niche tags enable fine-grained creator discovery.
- Unclaimed Channel Deal
- A deal offered to a YouTube channel whose creator hasn't signed up on the platform yet. The creator receives an email, claims the offer via a secure setup link, and onboards to accept the deal. On TrySpansa: standard workflow — brand creates offer → system emails channel → creator claims → deal converts to normal state machine.
How TrySpansa is structured differently
Core structural choices — described factually, not superlatively.
Commission model
Per-deal commission, no subscription required. The category standard is enterprise contracts with annual commitments; TrySpansa earns only when deals close.
Channel stat verification
Channel stats come from YouTube's official OAuth Analytics API. Not scraped from public pages, not self-reported.
Escrow standardization
Every deal goes through Stripe Connect escrow with 7-day auto-release. Fund reservation is standardized — not negotiated deal by deal.
YouTube-native depth
YouTube-native by design: OAuth Analytics (7 report types), SponsorBlock sponsorship history, sponsor-segment view-through tracking. Not a multi-platform tool with YouTube bolted on.
Enforcement ladder
Documented graduated enforcement: warn → restrict → ban. Enforcement is a defined process, not discretionary.
Reviews
Two-way double-blind reviews. Both sides rate each other after every deal; reviews reveal simultaneously so neither side can retaliate.
Attribution depth
Full-funnel attribution: video view → sponsor-segment view → click → purchase. One combined integration pulling YouTube Analytics, SponsorBlock timestamps, and the conversion pixel.
White-label with margin privacy
White-label Review Links with optional client-price display that hides agency markup. Agency margin stays private; client sees deal structure and performance, not agency economics.
Processing fee transparency
Stripe processing fees shown explicitly alongside commission. Never bundled, never hidden — brands see the math.
Marketplace access
Marketplace access is free. Platform earns only when deals close. No database-access fees, no minimum monthly spend.
Pricing in one sentence
Per-deal commission only. Tiered rates drop at $10,000 / $50,000 / $150,000 deal-size breakpoints — brands from 12% down to 3%, creators from 10% down to 3%. 0% creator fee for creators personally emailed by TrySpansa who bring their own brand. Stripe processing shown separately — never bundled.