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UMUTHI

UMUTHI

@umuthi
Est. 2014·South Africa·English·~0.2 vids/wk
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UMUTHI is a Music YouTube creator with 405K subscribers and 179M total views. The channel covers afrobeats, afropop, hip hop, south african music, maskandi music. Active for 11 years, the channel publishes about 1 video per month. Videos average 1.2M views each. Based in South Africa, the channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

405,000Subscribers
153Total Videos
178,689,727Total Views
Source: YouTube Data API

Audience Insights for UMUTHI

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
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Niches

Music

About

Umuthi Othi Thi is a record label and movement founded by Blaq Diamond, following their independent musical journey. As the name suggest Umuthi is a concoction of various genres from AfroPop, To Hip Hop, Maskandi, and Dance music. The label was formed not only to house artists but also to create a platform for curation and collaboration between artists that arent necessarily signed to this label - providing a platform for music content, collaboration and assistance with resources necessary to create a hit, much like blaq diamond has done for many years. The label consists of: Blaq diamond Mawelele Makhosi #afropop #maskandi #hipHop #amapiano #house

Recent Videos

Summer Rain Party At Brown's Mansion.
Ndu Browns x Danya Devs - Summer Rain (Official Lyric Video)
Makhosi - Ngizokunika (Official Lyric Video)
Danya Devs - Where Were You
Danya Devs - Bayede Listening
Danya Devs - Abakhongi
Danya Devs - Ngicabanga Ngawe
Danya Devs - Pitoli ft Kwesta

Channel data updated May 2026

youtube.com/@umuthi
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YouTube Data API: 405,000 subscribers
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Cost per 1,000 Views
Meta Ads (All-industry avg)$9.94
Not niche-specific — Mesha 2025 all-industry average
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Music benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026
Using Music benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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