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Ishtar Music

Ishtar Music

@ishtarmusic
Est. 2005·India·English·~6 vids/wk
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Ishtar Music is a Music YouTube creator with 53.2M subscribers and 28.6B total views. The channel covers bollywood music, hindi songs, music videos, classic bollywood, 1990s bollywood. Active for 20 years, the channel publishes about 6 videos per week. Videos average 4.4M views each. Based in India, the channel's primary language is English. YouTube channels with 1M+ sub channels typically charge between $20,000 and $150,000 per sponsored video. Book a sponsorship directly on TrySpansa.

53,200,000Subscribers
6,548Total Videos
28,610,763,001Total Views
Source: YouTube Data API

Audience Insights for Ishtar Music

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee Ishtar Music’s audience data

Niches

Music

About

Ishtar (previously known as Venus Music) is an Indian music record label company acquired by Believe in 2019. This iconic music catalogue company in the Indian music industry was originally a movie and soundtrack production house founded in the 80’s that originated with the manufacturing of audio cassettes. It has created a unique portfolio in the music world with some of the biggest hits from the 1990’s to early 2000’s, building up a huge catalogue of Copyrights in Music of over 700 Hindi and Regional Movies and more than 3000 original titles. Ishtar today is a market leader in the entertainment industry as a Record Label with worldwide presence, owning one of the biggest YouTube channels in India, providing content to more than 33 million subscribers.

Recent Videos

Woh Ladki Jo Sabse Alag Hai 8K Full Video - Baadshah | Shahrukh Khan Twinkle Khanna | Abhijeet
Some songs don’t just play… they stay with you ❤️✨“Ishq Hai” feels like pure magic 🎶
Some remakes just feel magical ✨❤️This version still hits straight in the heart 🎶
90s romance had a different kind of magic ❤️✨This song still feels timeless 🎶
Warning: This will make you dance 💥🎶
Chura Ke Dil Mera 🎶 | Main Khiladi Tu Anari | Romantic Bollywood Hit
Some songs don’t age… they just hit deeper with time 💔🎶“Dil ne ye kaha hai dil se…” ❤️
Chhupana Bhi Nahi Aata 🎶 | Baazigar | Classic Bollywood Love Song

Channel data updated May 2026

youtube.com/@ishtarmusic
Open
Channel VideosIshtar Music
Browse all uploads·Powered by YouTube Data API

Sponsorship Pricing

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YouTube Data API: 53,200,000 subscribers
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ROI Estimate

TrySpansa OriginalMusic
Your Data
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Cost per 1,000 Views
Meta Ads (All-industry avg)$9.94
Not niche-specific — Mesha 2025 all-industry average
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Music benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026
Using Music benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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Topicsclassified by TrySpansa

bollywood musichindi songsmusic videosclassic bollywood1990s bollywoodromantic songsfilm soundtracksindian music catalogbollywood hitsmusic from asia

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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