The Product Way

@theproductway

Est. 2013·United States·English·~0.9 vids/wk

New on TrySpansa

The Product Way is a Business YouTube creator with 4.2K subscribers and 89.3K total views. The channel covers product management, product strategy, product leadership, product roadmap development, go to market strategy. Active for 12 years, the channel publishes about 4 videos per month. Videos average 142 views each. Based in United States, the channel's primary language is English. YouTube channels with 1K–10K sub channels typically charge between $50 and $500 per sponsored video. Book a sponsorship directly on TrySpansa.

4,230Subscribers

630Total Videos

89,303Total Views

Source: YouTube Data API

Views / Video284K

Impressions1.2M

Age Demographics

13-17

18-24

35%

25-34

28%

35-44

16%

45-54

55-64

65+

Gender Split

Male 62%Female 36%Other 2%

Core: Male 18-24

Top Countries

🇺🇸United States

28%

🇬🇧United Kingdom

18%

🇧🇷Brazil

12%

🇮🇳India

🇩🇪Germany

Traffic Sources

34%

Suggested

24%

External

14%

Browse

12%

Content Performance

128KAvg Views

4.2%CTR

+1.2KNet Subs

3:42Watch Time

Subscriber Growth

6 mo agoToday

Device Split

Desktop

48%

Mobile

34%

Tablet

11%

Watch Time

8:42Avg Duration

42%Retention

2.1MHours

6.8Views/Visit

Content Type

Long-form

55%

Shorts

28%

Live

12%

Members

Free · 10 seconds · No credit cardSee The Product Way’s audience data

Niches

business

About

The Product Way is where product leaders sharpen their judgment, deepen their strategy, and learn to lead with clarity. Hosted by Jeremy Horn -- Executive Product Advisor, Investor, and Founder of The Product Group -- with more than twenty five years guiding leaders through the decisions that shape companies. What you will find here: * Deep-dive interviews with product leaders and executives * Practical strategy, experimentation, and decision-making in action * Roundtables on product culture, team dynamics, and leadership * Perspectives on AI, market shifts, and the forces reshaping how companies build New videos every week. For exclusive content, strategic playbooks, and early access, join The Product Way on Patreon:

Recent Videos

Why Your Timelines Sound Like Promises (#HowIPM)

How Real Beta Testing Reveals What Users Actually Want

Stop Judging Ideas by Job Title (#HowIPM)

Driving Real Progress: Metrics, Accountability and Unblocking Product Teams

What 13+ Interim CPO Roles Taught Him About Leading People

Stronger Product Leadership: Resilience and Business Alignment

Why You Should Stop Putting Features on Your Roadmap | for Product Managers

3 Daily Habits That Separate Great Product Managers from Average Ones

Channel data updated May 2026

youtube.com/@theproductway

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Channel VideosThe Product Way

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01Niche

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02Avg views per video

03Audience region

04Subscribers

YouTube Data API: 4,230 subscribers

05Content audience

Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

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Cost per 1,000 Views

Meta Ads (Accounting)$7.20–$11.31

Mesha 2025

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Estimated Clicks

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Business creators typically promote services (bookings, courses, subscriptions) rather than e-commerce products. Standard e-commerce conversion rates don't apply.

Methodology & sourcesNot sourced from YouTube

● Free · No credit card required

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