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The Product Folks

The Product Folks

@theproductfolks
Est. 2019·India·English·~1 vids/wk
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The Product Folks is a Business and Education YouTube creator with 52.2K subscribers and 1.2M total views. The channel covers product management, product strategy, digital product management, software product management, technical product management. Active for 6 years, the channel publishes about 1 video per week. Videos average 2.3K views each. Based in India, the channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

52,200Subscribers
513Total Videos
1,162,910Total Views
Source: YouTube Data API

Audience Insights for The Product Folks

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
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Niches

businessEducation

About

The Product Folks is a volunteer-driven community of product managers and enthusiasts who are passionate about the latest trends and learning more about this innovative field. We're just getting started and aim to help the PM community grow together. Drop us a line on in case we can help with anything! Cheers :)

Recent Videos

Everybody thinks AI is ready, but it’s not yet!
AI will replace 70-80% of human work in 10 years
Every engineer is going to have 100 AI agents
AI can make people stupider if used wrong
Not knowing how to code is becoming an advantage?
How PMs lead without Power?
The smartest way leaders use AI
That ONE metric every PM should obsess over!

Channel data updated May 2026

youtube.com/@theproductfolks
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YouTube Data API: 52,200 subscribers
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ROI Estimate

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Your Data
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Cost per 1,000 Views
Meta Ads (Accounting)$7.20–$11.31
Mesha 2025
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Business creators typically promote services (bookings, courses, subscriptions) rather than e-commerce products. Standard e-commerce conversion rates don't apply.
Methodology & sourcesNot sourced from YouTube
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