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Pehchan Music

Pehchan Music

@pehchanmusic
Est. 2016·India·English·~0.8 vids/wk
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Pehchan Music is a Music YouTube creator with 6.1M subscribers and 1.2B total views. The channel covers bollywood music, hindi music, independent music, music covers, unplugged performances. Active for 9 years, the channel publishes about 3 videos per month. Videos average 3M views each. Based in India, the channel's primary language is English. YouTube channels with 1M+ sub channels typically charge between $20,000 and $150,000 per sponsored video. Book a sponsorship directly on TrySpansa.

6,140,000Subscribers
403Total Videos
1,228,154,988Total Views
Source: YouTube Data API

Audience Insights for Pehchan Music

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee Pehchan Music’s audience data

Niches

Music

About

Pehchan Music is an Indian music label that is known for promoting new and upcoming artists in the Indian music industry. The label was founded in 2016 and has since become a major platform for independent music artists to showcase their talent and reach a wider audience. Pehchan Music is dedicated to discovering and nurturing new talent and has helped launch the careers of several popular Indian musicians like Rahul Jain, Stebin Ben, Vivek Singh, Pranav Chandran & many more. The label produces a wide range of music genres including Indian indie, classical music, pop, rock, hip-hop, and more. Overall, Pehchan Music is an innovative and forward-thinking music label that is committed to promoting independent music and supporting new talent.

Recent Videos

Naina Ra Lobhi by @MyaanKashyap & @Anchal_Bhatt is OUT NOW
Naina Ra Lobhi (Official Music Video) | Myaan Kashyap & Anchal Bhatt | Rajasthani Folk Love Song
Jugnu Sa - Out Now @PehchanMusic
Jugnu Sa | Kyrek ft. Ainesh | New Indie Music 2026 | Pehchan Music
Falak Tak Saath Mere | Aisha Singh | Full Song Cover | Tashan | Vishal-Shekhar | Pehchan Music
Gulabi Aankhen - Cover | Digbijoy Acharjee | Classic Bollywood Evergreen Song
Wo Bhi Apne Na Hue - Myaan Kashyap | Mehfil-e-Myaan | Unke Andaaz E Karam
Unke Andaaz-e-Karam - Myaan Kashyap | Mehfil-e-Myaan | Nusrat Fateh Ali Khan Tribute | Latest Sufi

Channel data updated May 2026

youtube.com/@pehchanmusic
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YouTube Data API: 6,140,000 subscribers
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Cost per 1,000 Views
Meta Ads (All-industry avg)$9.94
Not niche-specific — Mesha 2025 all-industry average
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Music benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026
Using Music benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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