WILX News 10 | Lansing & Mid-Michigan

@wilxtv

Est. 2023·United States·English·~98 vids/wk

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WILX News 10 | Lansing & Mid-Michigan is a Sports and News & Politics YouTube creator with 9.2K subscribers and 4.5M total views. The channel covers local news, sports news, michigan state basketball, college basketball, michigan state athletics. Active for 3 years, the channel publishes about 98 videos per week. Videos average 269 views each. Based in United States, the channel's primary language is English. YouTube channels with 1K–10K sub channels typically charge between $50 and $500 per sponsored video. Book a sponsorship directly on TrySpansa.

9,150Subscribers

16,937Total Videos

4,547,621Total Views

Source: YouTube Data API

Views / Video284K

Impressions1.2M

Age Demographics

13-17

18-24

35%

25-34

28%

35-44

16%

45-54

55-64

65+

Gender Split

Male 62%Female 36%Other 2%

Core: Male 18-24

Top Countries

🇺🇸United States

28%

🇬🇧United Kingdom

18%

🇧🇷Brazil

12%

🇮🇳India

🇩🇪Germany

Traffic Sources

34%

Suggested

24%

External

14%

Browse

12%

Content Performance

128KAvg Views

4.2%CTR

+1.2KNet Subs

3:42Watch Time

Subscriber Growth

6 mo agoToday

Device Split

Desktop

48%

Mobile

34%

Tablet

11%

Watch Time

8:42Avg Duration

42%Retention

2.1MHours

6.8Views/Visit

Content Type

Long-form

55%

Shorts

28%

Live

12%

Members

Free · 10 seconds · No credit cardSee WILX News 10 | Lansing & Mid-Michigan’s audience data

Niches

SportsNews

About

Welcome to the WILX News 10 YouTube channel! Stay informed with award-winning local reporters covering the latest breaking news, First Alert Weather, and local sports, including Michigan State University athletics. From football and basketball to other MSU sports, we've got you covered. We bring you the stories that matter most to Mid-Michigan, from community events and local politics to in-depth investigative reports. Our First Alert Weather team keeps you prepared for any weather conditions, and our local sports coverage celebrates the achievements of our high school and college athletes. Mid-Michigan’s #BreakingNews and #FirstAlertWeather. Have a news tip? Email us at . Share your photos and videos: Visit us at

Recent Videos

Former Spartan Miles Bridges gets traded from Charlotte to Phoenix

Highlights: Myles Naylor hits a walk-off winner to help the Lugnuts snap an 11-game losing streak

Highlights: The Lansing Lugnuts make HISTORY against Great Lakes

Lansing legend Taylor Moton hosts his 8th annual 517 youth camp

Athletics' prospect Myles Naylor is following in his family's footsteps to the big leagues

Interview: Michigan State freshman Julius Avent speaks on MSU, Moneyball, and more

Dream Come True: Ethan Melville commits to MSU

Moneyball Highlights: Michigan State freshman Julius Avent drops 40 POINTS

Channel data updated June 2026

youtube.com/@wilxtv

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Channel VideosWILX News 10 | Lansing & Mid-Michigan

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YouTube Data API: 9,150 subscribers

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Meta Ads (Athleisure)$9.25–$10.75

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Using Sports benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026

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Using Sports benchmark: 1.3× /year · Beans 2021 freq × Bluecore/MobiLoud RPR

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Methodology & sourcesNot sourced from YouTube

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Topicsclassified by TrySpansa

local news sports news michigan state basketball college basketball michigan state athletics sports interviews coach press conferences breaking news weather reporting local sports coverage ncaa basketball michigan sports

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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WILX News 10 | Lansing & Mid-Michigan

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