WILX News 10 | Lansing & Mid-Michigan YouTube channel banner
WILX News 10 | Lansing & Mid-Michigan

WILX News 10 | Lansing & Mid-Michigan

@wilxtv
Est. 2023·United States·English·~98 vids/wk
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WILX News 10 | Lansing & Mid-Michigan is a Sports and News & Politics YouTube creator with 8.9K subscribers and 4.4M total views. The channel covers local news, sports news, michigan state basketball, college basketball, michigan state athletics. Active for 3 years, the channel publishes about 98 videos per week. Videos average 270 views each. Based in United States, the channel's primary language is English. YouTube channels with 1K–10K sub channels typically charge between $50 and $500 per sponsored video. Book a sponsorship directly on TrySpansa.

8,870Subscribers
16,291Total Videos
4,394,125Total Views
Source: YouTube Data API

Audience Insights for WILX News 10 | Lansing & Mid-Michigan

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%

Niches

SportsNews

About

Welcome to the WILX News 10 YouTube channel! Stay informed with award-winning local reporters covering the latest breaking news, First Alert Weather, and local sports, including Michigan State University athletics. From football and basketball to other MSU sports, we've got you covered. We bring you the stories that matter most to Mid-Michigan, from community events and local politics to in-depth investigative reports. Our First Alert Weather team keeps you prepared for any weather conditions, and our local sports coverage celebrates the achievements of our high school and college athletes. Mid-Michigan’s #BreakingNews and #FirstAlertWeather. Have a news tip? Email us at . Share your photos and videos: Visit us at

Recent Videos

MSU researchers study how police can rebuild public trust
Snowmobilers to pay more for Michigan trail permits
Metro Detroit water main break raises questions about Mid-Michigan infrastructure
Michigan leaders, developers gather to address housing affordability
LCC honors nursing graduates with pinning ceremony
Grand Ledge softball is DETERMINED to make a deeper run in the playoffs
Highlights: Portland St. Pat's baseball takes over first place with a sweep of Fowler
Pewamo-Westphalia sends 12 student-athletes to play collegiate athletics

Channel data updated May 2026

youtube.com/@wilxtv
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YouTube Data API: 8,870 subscribers
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Your Data
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Cost per 1,000 Views
Meta Ads (Athleisure)$9.25–$10.75
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Sports benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026
Using Sports benchmark: 1.3× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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