What the Rust?

What the Rust?

@whattherust
Est. 2008·United States·English·~0.3 vids/wk
New on TrySpansa

What the Rust? is a Automotive YouTube creator with 70.5K subscribers and 17.4M total views. The channel covers automotive restoration, classic cars, barn finds, car repairs, vintage vehicles. Active for 18 years, the channel publishes about 1 video per month. Videos average 70.9K views each. Based in United States, the channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

70,500Subscribers
246Total Videos
17,445,039Total Views
Source: YouTube Data API

Audience Insights for What the Rust?

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee What the Rust?’s audience data

Niches

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About

Old car rescues, repairs, tips, and how-to help. Searching the country for barn finds, first start opportunities, will it run and will it start projects, and generally all things automotive. Email me at . Check us out on the Facebook page What The Rust. Send letters and stuff to: Richard Rust P.O Box 762 Lyles, TN 37098

Recent Videos

Ancient W14 Case junkyard loader. Will it run and work? Heavy machinery sitting for years!
Will Lou Move? A personal challenge leads to a comical battle of man vs. car!
Some trucks will not die! 79 F250 waterlogged engine, rusted lifters, bent pushrods, and little hope
Will it run? 1951 Helcamino abandoned dealership find! Sitting over 40 years! Hudson Super Six!
Will it run and drive? Rare 66 Dodge shortbed junkyard jewel must be saved! This is a nice ride!
Not our usual Will it Run? 65 GMC in sorry shape, and a vintage drag race! Will this old truck run?
Will it run and drive? Forgotten 87 Blazer sitting outside for 26 years. New engine? I doubt it!
Will it run and drive? Junkyard 48 Ford truck sitting for decades!

Channel data updated June 2026

youtube.com/@whattherust
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Channel VideosWhat the Rust?
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YouTube Data API: 70,500 subscribers
Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

ROI Estimate

TrySpansa OriginalAutomotive
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Cost per 1,000 Views
Meta Ads (All-industry avg)$9.94
Not niche-specific — Mesha 2025 all-industry average
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Automotive benchmark: 2.1% (Automobile & Parts) · Skailama 2026
Using all-industry e-commerce avg: 1.6× /year · Mean of 18 niches with published data
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Methodology & sourcesNot sourced from YouTube
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Topicsclassified by TrySpansa

automotive restorationclassic carsbarn findscar repairsvintage vehiclesjunkyard huntingwill it runfirst start projectsabandoned carscar mechanicsvintage car reviewsautomotive tipsclassic truck restorationcar troubleshooting

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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