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What’s The Dirt?

What’s The Dirt?

@whatsthedirt

Est. 2022·Canada·English·~1 vids/wk

New on TrySpansa

What’s The Dirt? is a Music and Entertainment YouTube creator with 394K subscribers and 83.7M total views. The channel covers hip hop, rap music, music analysis, artist beefs, music industry. Active for 3 years, the channel publishes about 1 video per week. Videos average 416K views each. Based in Canada, the channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

394,000Subscribers

201Total Videos

83,680,764Total Views

Source: YouTube Data API

Views / Video284K

Impressions1.2M

Age Demographics

13-17

8%

18-24

35%

25-34

28%

35-44

16%

45-54

8%

55-64

3%

65+

2%

Gender Split

Male 62%Female 36%Other 2%

Core: Male 18-24

Top Countries

🇺🇸United States

28%

🇬🇧United Kingdom

18%

🇧🇷Brazil

12%

🇮🇳India

9%

🇩🇪Germany

7%

Traffic Sources

Search

34%

Suggested

24%

External

14%

Browse

12%

Content Performance

128KAvg Views

4.2%CTR

+1.2KNet Subs

3:42Watch Time

Subscriber Growth

6 mo agoToday

Device Split

Desktop

48%

Mobile

34%

Tablet

11%

TV

7%

Watch Time

8:42Avg Duration

42%Retention

2.1MHours

6.8Views/Visit

Content Type

Long-form

55%

Shorts

28%

Live

12%

Members

5%

Free · 10 seconds · No credit cardSee What’s The Dirt?’s audience data

Niches

MusicEntertainment

About

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Recent Videos

Late Night Saturday Stream, Iceman Broke Hip Hop Media

Big Changes to the Channel

Did Iceman Actually Have Impact? With APOX

UMG Decided I Make $0.00 From Episode 4 Breakdown

Drake’s Biggest Diss on ICEMAN Isn’t a Song… It’s the Stream

Interviewing The Dancer From Little Birdie, The Legend 'Storyboard P'

Drake’s Darkest Era Just Became His Greatest

WINNERS! OVO X NIKE NOCTA GIVEAWAY

Channel data updated July 2026

youtube.com/@whatsthedirt

Channel VideosWhat’s The Dirt?

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04Subscribers

YouTube Data API: 394,000 subscribers

05Content audience

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Cost per 1,000 Views

Meta Ads (All-industry avg)$9.94

Not niche-specific — Mesha 2025 all-industry average

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Estimated Clicks

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01Avg. Profit per Sale ($)

Your net profit from a typical sale, after costs

02Conversion Rate (%)

Using Music benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026

03Expected Purchases / Year

Using Music benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR

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Methodology & sourcesNot sourced from YouTube

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Topicsclassified by TrySpansa

hip hop rap music music analysis artist beefs music industry drake kendrick lamar j cole rap history diss tracks music controversy hip hop drama rap beef explained music explained

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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