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What’s The Dirt?

What’s The Dirt?

@whatsthedirt

Est. 2022·Canada·English·~1.0 vids/wk

New on TrySpansa

What’s The Dirt? is a Music and Entertainment YouTube creator with 391K subscribers and 82.6M total views. The channel covers hip hop, rap music, music analysis, artist beefs, music industry. Active for 3 years, the channel publishes about 4 videos per month. Videos average 439K views each. Based in Canada, the channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

391,000Subscribers

188Total Videos

82,552,872Total Views

Source: YouTube Data API

Views / Video284K

Impressions1.2M

Age Demographics

13-17

8%

18-24

35%

25-34

28%

35-44

16%

45-54

8%

55-64

3%

65+

2%

Gender Split

Male 62%Female 36%Other 2%

Core: Male 18-24

Top Countries

🇺🇸United States

28%

🇬🇧United Kingdom

18%

🇧🇷Brazil

12%

🇮🇳India

9%

🇩🇪Germany

7%

Traffic Sources

Search

34%

Suggested

24%

External

14%

Browse

12%

Content Performance

128KAvg Views

4.2%CTR

+1.2KNet Subs

3:42Watch Time

Subscriber Growth

6 mo agoToday

Device Split

Desktop

48%

Mobile

34%

Tablet

11%

TV

7%

Watch Time

8:42Avg Duration

42%Retention

2.1MHours

6.8Views/Visit

Content Type

Long-form

55%

Shorts

28%

Live

12%

Members

5%

Free · 10 seconds · No credit cardSee What’s The Dirt?’s audience data

Niches

MusicEntertainment

About

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Recent Videos

ICEMAN EP#4 LIVE X OVO X NIKE NOCTA GIVEAWAY X ICEMAN ALBUM

ICEMAN EP 4 TIME ANNOUNCED! UMG PLAYING GAMES?

24 Hours Until ICEMAN, Predictions, Theories, Let's Go!!!!

Drake Is Cookin at the CN TOWER, What Happens Next Week?

Drake's UMG Lawsuit Looks Even More Believable, Drake Uploads CUT Down Streams

Drake ICEMAN EP#4 Will Change Everything 🧊

What is Drakes next ICEMAN move? Single? Music Video? Movie?

Drake's is on MOVIE time, Family matters Two years later!

Channel data updated May 2026

youtube.com/@whatsthedirt

Channel VideosWhat’s The Dirt?

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01Niche

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02Avg views per video

03Audience region

04Subscribers

YouTube Data API: 391,000 subscribers

05Content audience

Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

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Cost per 1,000 Views

Meta Ads (All-industry avg)$9.94

Not niche-specific — Mesha 2025 all-industry average

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Estimated Clicks

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01Avg. Profit per Sale ($)

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02Conversion Rate (%)

Using Music benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026

03Expected Purchases / Year

Using Music benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR

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Methodology & sourcesNot sourced from YouTube

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Topicsclassified by TrySpansa

hip hop rap music music analysis artist beefs music industry drake kendrick lamar j cole rap history diss tracks music controversy hip hop drama rap beef explained music explained

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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See What’s The Dirt?’s insightsFree · 10 seconds · No credit card