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What’s The Dirt?

What’s The Dirt?

@whatsthedirt
Est. 2022·Canada·English·~1 vids/wk
New on TrySpansa

What’s The Dirt? is a Music and Entertainment YouTube creator with 395K subscribers and 83.9M total views. The channel covers hip hop, rap music, music analysis, artist beefs, music industry. Active for 3 years, the channel publishes about 1 video per week. Videos average 411K views each. Based in Canada, the channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

395,000Subscribers
204Total Videos
83,905,411Total Views
Source: YouTube Data API

Audience Insights for What’s The Dirt?

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee What’s The Dirt?’s audience data

Niches

MusicEntertainment

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Recent Videos

Discussing the Jay-Z Versus Drake Video
Untangling Jay Z's Evil Plan To Destroy Drake
Big Changes to the Channel
Did Iceman Actually Have Impact? With APOX
Drake’s Biggest Diss on ICEMAN Isn’t a Song… It’s the Stream
Interviewing The Dancer From Little Birdie, The Legend 'Storyboard P'
Drake’s Darkest Era Just Became His Greatest
WINNERS! OVO X NIKE NOCTA GIVEAWAY

Channel data updated August 2026

youtube.com/@whatsthedirt
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Channel VideosWhat’s The Dirt?
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YouTube Data API: 395,000 subscribers
Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

ROI Estimate

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Your Data
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Cost per 1,000 Views
Meta Ads (All-industry avg)$9.94
Not niche-specific — Mesha 2025 all-industry average
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Music benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026
Using Music benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
Enter avg views above to estimate conversions
Methodology & sourcesNot sourced from YouTube
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Topicsclassified by TrySpansa

hip hoprap musicmusic analysisartist beefsmusic industrydrakekendrick lamarj colerap historydiss tracksmusic controversyhip hop dramarap beef explainedmusic explained

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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