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What's Cooking

What's Cooking

@whatscookingclub
Est. 2020·India·English·~1.0 vids/wk
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What's Cooking is a Food & Cooking YouTube creator with 2.2K subscribers and 1.4M total views. The channel covers indian cooking, easy recipes, quick recipes, paneer recipes, baking. Active for 5 years, the channel publishes about 1 video per week. Videos average 4.8K views each. Based in India, the channel's primary language is English. YouTube channels with 1K–10K sub channels typically charge between $50 and $500 per sponsored video. Book a sponsorship directly on TrySpansa.

2,160Subscribers
290Total Videos
1,382,604Total Views
Source: YouTube Data API

Audience Insights for What's Cooking

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee What's Cooking’s audience data

Niches

Food

About

Hey guys! I am a cooking enthusiast who loves trying new recipes❤️👩🏻‍🍳 These videos are from whatever I cook or bake at home☺️ Do like, comment, share & subscribe ❤️

Recent Videos

Paneer Malai Tikka🍢😋 Easy Paneer Starter recipe| Veg Starter #shorts #youtubeshorts #quickandeasy
Spicy Tomato Chutney for Idli, Dosa & Uttapams🔥 Tamatar chutney #shorts #youtubeshorts #trending
Quick Sandwich recipes 🥪 Cheesy Veg Mayo Sandwich 🤩 #quickandeasy #shorts #youtubeshorts #viralreel
Tricolor Pinwheel Dosa❤️ Trending Dosa recipes| Schezwan dosa #shorts #youtubeshorts #viralshort
Quick & Healthy Sprout Salad recipe🥗 Weightloss Friendly| Easy Salad recipes #shorts #youtubeshorts
Tasty & Healthy Sprouts Salad🥗 Quick Weightloss Recipe|Sprouted Green Moong Salad|Easy Protein Salad
No Tomato🍅Easiest Chicken Masala🍗Quick Chicken Curry #shorts #youtubeshorts #nonveg #viral #trending
Quick & Tasty Paneer Jalfrezi ✨ Try this out❤️ Easy Paneer recipes #shorts #youtubeshorts #viral

Channel data updated May 2026

youtube.com/@whatscookingclub
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Channel VideosWhat's Cooking
Browse all uploads·Powered by YouTube Data API

Sponsorship Pricing

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YouTube Data API: 2,160 subscribers
Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

ROI Estimate

TrySpansa OriginalFood & Cooking
Your Data
Creator hasn't set this — enter your estimate to see projections
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Cost per 1,000 Views
Meta Ads (Food & Beverage)$12.75
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Food & Cooking benchmark: 4.9% (Food & Beverage) · Skailama 2026
Using Food & Cooking benchmark: 1.8× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
Enter avg views above to estimate conversions
Methodology & sourcesNot sourced from YouTube
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Topicsclassified by TrySpansa

indian cookingeasy recipesquick recipespaneer recipesbakingdessertssnack recipesbreakfast recipesvegetarian cookingno bake dessertsshort form cookingkids recipessummer beveragesstreet food style

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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