Wayward Son Custom

Wayward Son Custom

@waywardsoncustom
Est. 2020·United States·English·~4 vids/wk
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Wayward Son Custom is a Automotive YouTube creator with 4.1K subscribers and 820K total views. The channel covers gun reviews, firearm testing, custom gun builds, shooting range, gear reviews. Active for 5 years, the channel publishes about 4 videos per week. Videos average 747 views each. Based in United States, the channel's primary language is English. YouTube channels with 1K–10K sub channels typically charge between $50 and $500 per sponsored video. Book a sponsorship directly on TrySpansa.

4,120Subscribers
1,098Total Videos
819,809Total Views
Source: YouTube Data API

Audience Insights for Wayward Son Custom

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
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About

Wayward Son Custom is a channel covering custom gun builds, gun/knife/gear reviews, 2A topics, trade show coverage/interviews and subscription unboxings. The owner/content creator is John Drummond, a U.S. Marine Corps and U.S. Army National Guard veteran and former Law Enforcement Officer with extensive training /experience in firearms instruction, SWAT,close combat instruction, gunsmithing, law enforcement, tactics, weapons, etc. Wayward Son Custom was a 2025 Gundie Award nominee (top ten) for Breakout Creator of the Year. Wayward Son Custom is a 2026 Gundie Award nominee for Micro Influencer of the Year. Wayward Son welcomes Amber Drummond AKA Little Miss Random to the channel. She PR & Logistics Manager. She will also provide some extra on-air content. Also joining the channel are Jason Mendenall (Cameraman). For collaboration opportunities please email at #1050337 #AvantLink

Recent Videos

Walther on the Range at the Gathering 2026 #shorts
Shadow Systems MR920P First Shots and Review
Stoeger Pistols on the Range at the Gathering #shorts
Sig P211 GT4 First Shots and Review
2A4E Giveaway!!! Help Out a Worthy Cause and Win a One of a Kind Prize !!!!
Nugnikcufecin (NFG) Custom Ruger RXM/Icarus Precision Build at the Range #shorts
Springfield Armory Echelon 4.0C Comp First Shots and Review
Shadow Systems MR920P at the Range #shorts

Channel data updated May 2026

youtube.com/@waywardsoncustom
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YouTube Data API: 4,120 subscribers
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ROI Estimate

TrySpansa OriginalAutomotive
Your Data
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Cost per 1,000 Views
Meta Ads (All-industry avg)$9.94
Not niche-specific — Mesha 2025 all-industry average
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Automotive benchmark: 2.1% (Automobile & Parts) · Skailama 2026
Using all-industry e-commerce avg: 1.6× /year · Mean of 18 niches with published data
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Methodology & sourcesNot sourced from YouTube
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