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Vlad and Niki

Vlad and Niki

@vladandniki
Est. 2018·United States·English·~2 vids/wk·Made for Kids
New on TrySpansa

Vlad and Niki is a Family YouTube creator with 150M subscribers and 121B total views. The channel covers kids entertainment, preschool, toy play, pretend play adventures, educational storytelling. Active for 8 years, the channel publishes about 2 videos per week. Videos average 119M views each. Based in United States, the channel's primary language is English. YouTube channels with 1M+ sub channels typically charge between $20,000 and $150,000 per sponsored video. Book a sponsorship directly on TrySpansa.

150,000,000Subscribers
1,018Total Videos
120,953,227,312Total Views
Source: YouTube Data API

Audience Insights for Vlad and Niki

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
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Niches

Family

About

“Vlad & Niki” is the global preschool phenomenon and highest rated kids channel on YouTube starring the imaginative personalities and antics of brothers Vlad and Niki, who are showcased in non-stop fun and crazy adventures. Since launching on YouTube in 2018, the “Vlad & Niki” has attracted more than 456+ million subscribers worldwide and 248+ billion views, while averaging five billion monthly views on 21 channels and translated into 18 languages. Each episode is produced with a creative mix of live action, animation and music to create comedic videos for the preschool demographic. "Vlad & Niki" is the property of Content Media Group FZC, LLC, headed by co-founders Sergey and Victoria Vashketov, the parents of global superstar kidfluencers Vlad and Niki.

Recent Videos

No Cheating Lessons - Funny School Stories about Good Behavior for kids
Mike opens car service and helps his friends with toy cars
Kids learn how to make different Ice Cream with Vlad and Niki
Mike and Alice play with Magic Remote Control - Fun Adventure for kids
Superhero School Adventure - Fun Lessons and Teamwork for kids
Vlad and Niki Making Giant Bubbles and Magnetic Slimes - Funny Experiments for kids
They Couldn't Stop Him 😤🔥
Kids Do SINK or FLOAT? - Cool Science Experiments for kids

Channel data updated May 2026

youtube.com/@vladandniki
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Channel VideosVlad and Niki
Browse all uploads·Powered by YouTube Data API

Sponsorship Pricing

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YouTube Data API: 150,000,000 subscribers
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ROI Estimate

TrySpansa OriginalFamily
Your Data
Creator hasn't set this — enter your estimate to see projections
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Cost per 1,000 Views
Meta Ads (Baby Products)$6.99–$9.75
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Family benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026
Using Family benchmark: 1.7× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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Topicsclassified by TrySpansa

kids entertainmentpreschooltoy playpretend play adventureseducational storytellinganimal learningsuperhero roleplaydinosaur adventurescardboard craftskids challengessharing and caring lessonshealthy eating education

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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See Vlad and Niki’s insightsFree · 10 seconds · No credit card