Варвара

@varvara_artist

Est. 2012·Russia·Russian·~0.9 vids/wk

New on TrySpansa

Варвара is a Music YouTube creator with 225K subscribers and 104M total views. The channel covers russian folk music, ethno pop, traditional russian music, indie folk, female vocal. Active for 14 years, the channel publishes about 4 videos per month. Videos average 159K views each. Based in Russia, the channel's primary language is Russian. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

225,000Subscribers

654Total Videos

104,308,082Total Views

Source: YouTube Data API

Views / Video284K

Impressions1.2M

Age Demographics

13-17

18-24

35%

25-34

28%

35-44

16%

45-54

55-64

65+

Gender Split

Male 62%Female 36%Other 2%

Core: Male 18-24

Top Countries

🇺🇸United States

28%

🇬🇧United Kingdom

18%

🇧🇷Brazil

12%

🇮🇳India

🇩🇪Germany

Traffic Sources

34%

Suggested

24%

External

14%

Browse

12%

Content Performance

128KAvg Views

4.2%CTR

+1.2KNet Subs

3:42Watch Time

Subscriber Growth

6 mo agoToday

Device Split

Desktop

48%

Mobile

34%

Tablet

11%

Watch Time

8:42Avg Duration

42%Retention

2.1MHours

6.8Views/Visit

Content Type

Long-form

55%

Shorts

28%

Live

12%

Members

Free · 10 seconds · No credit cardSee Варвара’s audience data

Niches

Music

About

Официальный канал Заслуженной артистки России Варвары! Её музыка похожа на сказку, в которой причудливо переплетаются элементы настоящего русского фолка, британского инди, мотивы Средневековья, витиеватые русские напевы и шотландская волынка, звуки курских рожков и азиатские бубны - всё это певица Варвара.

Recent Videos

Ты песня, что звучит во мне незримо 🎶 Дорога к дому #варвара #дорогакдому

Дорога к дому ты так нужна #варвара #дорогакдому #музыка

У нас нонче субботея #варвара #субботея #премьера

ВАРВАРА • СУББОТЕЯ | Official Video, 2026

ВАРВАРА - БЯКИ-БУКИ | Концерт ко дню Защиты детей, 2026

Уникальный Дуэт! Связь поколений! Варвара и [Лидия Русланова] • Валенки #варвара #валенки #русланова

ВАРВАРА feat.[Лидия РУСЛАНОВА] • ВАЛЕНКИ | “Солдатские сны” в Центре “Россия”, 2026

VARVARA - KATYUSHA | ВАРВАРА • КАТЮША | День Победы 2026 #катюша #katyusha #варвара

Channel data updated July 2026

youtube.com/@varvara_artist

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Channel VideosВарвара

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04Subscribers

YouTube Data API: 225,000 subscribers

05Content audience

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Cost per 1,000 Views

Meta Ads (All-industry avg)$9.94

Not niche-specific — Mesha 2025 all-industry average

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Estimated Clicks

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01Avg. Profit per Sale ($)

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02Conversion Rate (%)

Using Music benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026

03Expected Purchases / Year

Using Music benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR

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Methodology & sourcesNot sourced from YouTube

● Free · No credit card required

Estimated pricing — negotiate directly

Topicsclassified by TrySpansa

russian folk music ethno pop traditional russian music indie folk female vocal orchestra performances russian language music choral performances cultural concerts traditional instruments

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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See Варвара’s insightsFree · 10 seconds · No credit card

Варвара

Audience Insights for Варвара

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About

Recent Videos

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Topicsclassified by TrySpansa

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