Helen Liao YouTube channel banner
Helen Liao

Helen Liao

@thruhelenslens
Est. 2016·United States·English·~0.2 vids/wk
New on TrySpansa

Helen Liao is a Lifestyle and Beauty YouTube creator with 43K subscribers and 3.8M total views. The channel covers nyc vlogs, day in my life, luxury beauty products, makeup tutorials, eyeshadow routines. Active for 9 years, the channel publishes about 10 videos per year. Videos average 40K views each. Based in United States, the channel's primary language is English. YouTube channels with 10K–50K sub channels typically charge between $200 and $3,000 per sponsored video. Book a sponsorship directly on TrySpansa.

43,000Subscribers
95Total Videos
3,799,338Total Views
Source: YouTube Data API

Audience Insights for Helen Liao

See the data agencies & brands use to evaluate sponsorship fit

Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee Helen Liao’s audience data

Niches

LifestyleBeauty

About

Based in New York City -------------------------------------------------

Recent Videos

Bridal Hair Diaries: my results from the @CurrentBody red light helmet really speak for themselves!
The perfect satin matte lip combo for winter when you don’t want to wear a lip gloss #lipcombo
The best way to style your face-framing pieces / bangs for a hair blowout #blowout #hairstyling
NYC VLOG | my first bridal fashion week, current reads, jimmy choo sample sale
Best of Hair Care 2025 for fine hair 🤍 #haircare #hairproducts
The best everyday eyeshadow 🤍 my holy grail makeup product that I use daily #naturalmakeup #makeup
NYC VLOG | exploring neighborhoods (park slope & west village), easy weeknight dinners, fave books
The cream eyeshadow that I can’t stop talking about: Decorté Eye Glow Gem

Channel data updated May 2026

youtube.com/@thruhelenslens
Open
Channel VideosHelen Liao
Browse all uploads·Powered by YouTube Data API

Sponsorship Pricing

This creator hasn't set their rates yet. Estimate typical rates for their niche:

Rate Calculator

TrySpansa Original

Enter your channel stats to estimate sponsorship rates.

YouTube Data API: 43,000 subscribers
Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

ROI Estimate

TrySpansa OriginalLifestyle
Your Data
Creator hasn't set this — enter your estimate to see projections
No rates set — enter your expected sponsorship cost
Cost per 1,000 Views
Meta Ads (Wellness)$10.15–$11.25
Mesha 2025
Enter views and budget above to see cost comparison
Estimated Clicks
Enter avg views above to see click estimates
Your net profit from a typical sale, after costs
Using Lifestyle benchmark: 1.9%–6.8% (Retail & Fashion) · Skailama 2026
Using Lifestyle benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
Enter avg views above to estimate conversions
Methodology & sourcesNot sourced from YouTube
Sign Up to Send a Proposal

● Free · No credit card required

Estimated pricing — negotiate directly

Topicsclassified by TrySpansa

nyc vlogsday in my lifeluxury beauty productsmakeup tutorialseyeshadow routineseveryday makeup looksbridal preparationwedding planning vlogstravel vlogsluxury shoppingdesigner outlet haulsapartment toursbeauty product reviews

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

Related Creators

Karla Bustillos

Karla Bustillos

50,800,000 subs

Dushyant kukreja

Dushyant kukreja

50,100,000 subs

Kimberly Loaiza

Kimberly Loaiza

47,500,000 subs

Rakib Hossain

Rakib Hossain

23,000,000 subs

Kika Kim

Kika Kim

19,200,000 subs

JULIA GISELLA

JULIA GISELLA

18,100,000 subs

Karla Bustillos

Karla Bustillos

50,800,000 subs

Dushyant kukreja

Dushyant kukreja

50,100,000 subs

Kimberly Loaiza

Kimberly Loaiza

47,500,000 subs

Rakib Hossain

Rakib Hossain

23,000,000 subs

Kika Kim

Kika Kim

19,200,000 subs

JULIA GISELLA

JULIA GISELLA

18,100,000 subs

Karla Bustillos

Karla Bustillos

50,800,000 subs

Dushyant kukreja

Dushyant kukreja

50,100,000 subs

Kimberly Loaiza

Kimberly Loaiza

47,500,000 subs

Rakib Hossain

Rakib Hossain

23,000,000 subs

Kika Kim

Kika Kim

19,200,000 subs

JULIA GISELLA

JULIA GISELLA

18,100,000 subs

Similar English Lifestyle Creators

Vintwatches

Vintwatches

86,000 subs

Home Notes

Home Notes

85,700 subs

Big Review TV

Big Review TV

85,700 subs

Blake Swanson

Blake Swanson

85,700 subs

QartelTV

QartelTV

85,700 subs

baybayhay

baybayhay

85,700 subs

Vintwatches

Vintwatches

86,000 subs

Home Notes

Home Notes

85,700 subs

Big Review TV

Big Review TV

85,700 subs

Blake Swanson

Blake Swanson

85,700 subs

QartelTV

QartelTV

85,700 subs

baybayhay

baybayhay

85,700 subs

Vintwatches

Vintwatches

86,000 subs

Home Notes

Home Notes

85,700 subs

Big Review TV

Big Review TV

85,700 subs

Blake Swanson

Blake Swanson

85,700 subs

QartelTV

QartelTV

85,700 subs

baybayhay

baybayhay

85,700 subs

See Helen Liao’s insightsFree · 10 seconds · No credit card