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Helen Liao

Helen Liao

@thruhelenslens
Est. 2016·United States·English·~0.2 vids/wk
New on TrySpansa

Helen Liao is a Lifestyle and Beauty YouTube creator with 42.9K subscribers and 3.6M total views. The channel covers nyc vlogs, day in my life, luxury beauty products, makeup tutorials, eyeshadow routines. Active for 10 years, the channel publishes about 8 videos per year. Videos average 45.3K views each. Based in United States, the channel's primary language is English. YouTube channels with 10K–50K sub channels typically charge between $200 and $3,000 per sponsored video. Book a sponsorship directly on TrySpansa.

42,900Subscribers
80Total Videos
3,623,295Total Views
Source: YouTube Data API

Audience Insights for Helen Liao

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee Helen Liao’s audience data

Niches

LifestyleBeauty

About

Based in New York City -------------------------------------------------

Recent Videos

Bridal Hair Diaries: my results from the @CurrentBody red light helmet really speak for themselves!
The perfect satin matte lip combo for winter when you don’t want to wear a lip gloss #lipcombo
The best way to style your face-framing pieces / bangs for a hair blowout #blowout #hairstyling
Best of Hair Care 2025 for fine hair 🤍 #haircare #hairproducts
The best everyday eyeshadow 🤍 my holy grail makeup product that I use daily #naturalmakeup #makeup
NYC VLOG | exploring neighborhoods (park slope & west village), easy weeknight dinners, fave books
The cream eyeshadow that I can’t stop talking about: Decorté Eye Glow Gem
PARIS VLOG | A girls trip to Paris! Favorite shops, restaurants, things we did + a paris haul

Channel data updated August 2026

youtube.com/@thruhelenslens
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Channel VideosHelen Liao
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YouTube Data API: 42,900 subscribers
Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

ROI Estimate

TrySpansa OriginalLifestyle
Your Data
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Cost per 1,000 Views
Meta Ads (Wellness)$10.15–$11.25
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Lifestyle benchmark: 1.9%–6.8% (Retail & Fashion) · Skailama 2026
Using Lifestyle benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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Topicsclassified by TrySpansa

nyc vlogsday in my lifeluxury beauty productsmakeup tutorialseyeshadow routineseveryday makeup looksbridal preparationwedding planning vlogstravel vlogsluxury shoppingdesigner outlet haulsapartment toursbeauty product reviews

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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See Helen Liao’s insightsFree · 10 seconds · No credit card