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This Is Happening

This Is Happening

@thisishappening
Est. 2012·English·~3 vids/wk
New on TrySpansa

This Is Happening is a Entertainment YouTube creator with 2.1M subscribers and 591M total views. The channel covers viral, fail compilations, funny moments, viral challenges, unexpected moments. Active for 14 years, the channel publishes about 3 videos per week. Videos average 262K views each. The channel's primary language is English. YouTube channels with 1M+ sub channels typically charge between $20,000 and $150,000 per sponsored video. Book a sponsorship directly on TrySpansa.

2,110,000Subscribers
2,258Total Videos
590,970,777Total Views
Source: YouTube Data API

Audience Insights for This Is Happening

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee This Is Happening’s audience data

Niches

Entertainment

About

This is Happening is the leading viral video community channel dedicated to showcasing the hottest UGC videos from across the web. We love videos and find the best ones to share with you here, from fail videos to ice bucket challenges, and soccer tricks to a baby reacting to Katy Perry's Dark Horse. The TiH team scours the web 24/7 to find the latest trends and hottest videos. Subscribe to see them first! For inquiries regarding advertising or brand partnerships, email This Is Happening is owned and operated by Jukin Media, Inc.

Recent Videos

Woman Practices Ballet While Holding Her Baby in Baby Carrier
Disabled Man Tows Boat With Electric Wheelchair
Guy Falls Through Frozen Lake After His Friend Kicks A Hole In It
Woman Keeps Slipping While Climbing Up Snow Covered Stairs
Kid Prodigies | Insane Kid Skills
Adulting is Hard - Funny Fails
People Having A Bad Day | Funny Fails Compilation
Ultimate Parking Fails | Funny Cars and Bad Drivers Compilation

Channel data updated May 2026

youtube.com/@thisishappening
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Channel VideosThis Is Happening
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YouTube Data API: 2,110,000 subscribers
Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

ROI Estimate

TrySpansa OriginalEntertainment
Your Data
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Cost per 1,000 Views
Meta Ads (All-industry avg)$9.94
Not niche-specific — Mesha 2025 all-industry average
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Entertainment benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026
Using Entertainment benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
Enter avg views above to estimate conversions
Methodology & sourcesNot sourced from YouTube
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Topicsclassified by TrySpansa

viralfail compilationsfunny momentsviral challengesunexpected momentssports failsworkout failslucky catchesfunny couplescctv capturescomedy compilationsbest of the week

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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