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TheSmartLocal

TheSmartLocal

@thesmartlocal
Est. 2013·Singapore·English·~3 vids/wk
New on TrySpansa

TheSmartLocal is a Entertainment YouTube creator with 431K subscribers and 328M total views. The channel covers kpop, kpop trivia, k-drama reviews, music guessing games, singaporean lifestyle. Active for 13 years, the channel publishes about 3 videos per week. Videos average 139K views each. Based in Singapore, the channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

431,000Subscribers
2,357Total Videos
328,484,242Total Views
Source: YouTube Data API

Audience Insights for TheSmartLocal

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
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Niches

Entertainment

About

TSLTV is the official video channel of TheSmartLocal. Always fun, fresh and sometimes a little cheeky. We also have a website at TheSmartLocal.com with hyper-local information on what to do in and out of Singapore. Here are the shows you can look forward to each week! Mondays: Singaporeans Try / Ask TSL / Asians React Wednesdays: The Part Timer / Standalones Fridays: TSL Plays / #LifeAtTSL

Recent Videos

Gen Zs Rate Millennial Fashion Trends 👕👖 #fashion #genz #millenials
Guess The K-Pop Song In Reverse #kpop #music
Guess The Iconic Films' Ratings On Rotten Tomatoes #rottentomatoes #movie #critique
Our Colleague Becomes Miranda Priestly For A Day! 👠 #devilwearsprada2 #mirandapriestly
Which MRT Has The Worst Toilet? #mrt #toilet
Inside Renae’s First Steps Into Motherhood | Next Chapter
'Stay Baby Stay' — One Year Love OST #oneyearloveseries #microdramas
Singaporeans Try: Living Off TikTok Shop For 72 Hours

Channel data updated May 2026

youtube.com/@thesmartlocal
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YouTube Data API: 431,000 subscribers
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TrySpansa OriginalEntertainment
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Cost per 1,000 Views
Meta Ads (All-industry avg)$9.94
Not niche-specific — Mesha 2025 all-industry average
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Entertainment benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026
Using Entertainment benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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