TheSmartLocal

@thesmartlocal

Est. 2013·Singapore·English·~3 vids/wk

New on TrySpansa

TheSmartLocal is a Entertainment YouTube creator with 431K subscribers and 328M total views. The channel covers kpop, kpop trivia, k-drama reviews, music guessing games, singaporean lifestyle. Active for 13 years, the channel publishes about 3 videos per week. Videos average 139K views each. Based in Singapore, the channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

431,000Subscribers

2,357Total Videos

328,484,242Total Views

Source: YouTube Data API

Views / Video284K

Impressions1.2M

Age Demographics

13-17

18-24

35%

25-34

28%

35-44

16%

45-54

55-64

65+

Gender Split

Male 62%Female 36%Other 2%

Core: Male 18-24

Top Countries

🇺🇸United States

28%

🇬🇧United Kingdom

18%

🇧🇷Brazil

12%

🇮🇳India

🇩🇪Germany

Traffic Sources

34%

Suggested

24%

External

14%

Browse

12%

Content Performance

128KAvg Views

4.2%CTR

+1.2KNet Subs

3:42Watch Time

Subscriber Growth

6 mo agoToday

Device Split

Desktop

48%

Mobile

34%

Tablet

11%

Watch Time

8:42Avg Duration

42%Retention

2.1MHours

6.8Views/Visit

Content Type

Long-form

55%

Shorts

28%

Live

12%

Members

Free · 10 seconds · No credit cardSee TheSmartLocal’s audience data

Niches

Entertainment

About

TSLTV is the official video channel of TheSmartLocal. Always fun, fresh and sometimes a little cheeky. We also have a website at TheSmartLocal.com with hyper-local information on what to do in and out of Singapore. Here are the shows you can look forward to each week! Mondays: Singaporeans Try / Ask TSL / Asians React Wednesdays: The Part Timer / Standalones Fridays: TSL Plays / #LifeAtTSL

Recent Videos

Gen Zs Rate Millennial Fashion Trends 👕👖 #fashion #genz #millenials

Guess The K-Pop Song In Reverse #kpop #music

Guess The Iconic Films' Ratings On Rotten Tomatoes #rottentomatoes #movie #critique

Our Colleague Becomes Miranda Priestly For A Day! 👠 #devilwearsprada2 #mirandapriestly

Which MRT Has The Worst Toilet? #mrt #toilet

Inside Renae’s First Steps Into Motherhood | Next Chapter

'Stay Baby Stay' — One Year Love OST #oneyearloveseries #microdramas

Singaporeans Try: Living Off TikTok Shop For 72 Hours

Channel data updated May 2026

youtube.com/@thesmartlocal

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Channel VideosTheSmartLocal

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04Subscribers

YouTube Data API: 431,000 subscribers

05Content audience

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Cost per 1,000 Views

Meta Ads (All-industry avg)$9.94

Not niche-specific — Mesha 2025 all-industry average

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Estimated Clicks

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01Avg. Profit per Sale ($)

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02Conversion Rate (%)

Using Entertainment benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026

03Expected Purchases / Year

Using Entertainment benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR

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Methodology & sourcesNot sourced from YouTube

● Free · No credit card required

Estimated pricing — negotiate directly

Topicsclassified by TrySpansa

kpop kpop trivia k-drama reviews music guessing games singaporean lifestyle kpop quizzes celebrity trivia korean entertainment singapore food culture singapore travel guides

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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See TheSmartLocal’s insightsFree · 10 seconds · No credit card

TheSmartLocal

Audience Insights for TheSmartLocal

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About

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Topicsclassified by TrySpansa

Resources

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