The Mature Diva: Midlife Made Fabulous

@thematurediva

Est. 2019·United States·English·~1 vids/wk

New on TrySpansa

The Mature Diva: Midlife Made Fabulous is a Lifestyle and Fashion YouTube creator with 11.7K subscribers and 759K total views. The channel covers fashion and style, travel, midlife lifestyle, women over 50, outfit ideas. Active for 7 years, the channel publishes about 1 video per week. Videos average 2K views each. Based in United States, the channel's primary language is English. YouTube channels with 10K–50K sub channels typically charge between $200 and $3,000 per sponsored video. Book a sponsorship directly on TrySpansa.

11,700Subscribers

378Total Videos

758,851Total Views

Source: YouTube Data API

Views / Video284K

Impressions1.2M

Age Demographics

13-17

18-24

35%

25-34

28%

35-44

16%

45-54

55-64

65+

Gender Split

Male 62%Female 36%Other 2%

Core: Male 18-24

Top Countries

🇺🇸United States

28%

🇬🇧United Kingdom

18%

🇧🇷Brazil

12%

🇮🇳India

🇩🇪Germany

Traffic Sources

34%

Suggested

24%

External

14%

Browse

12%

Content Performance

128KAvg Views

4.2%CTR

+1.2KNet Subs

3:42Watch Time

Subscriber Growth

6 mo agoToday

Device Split

Desktop

48%

Mobile

34%

Tablet

11%

Watch Time

8:42Avg Duration

42%Retention

2.1MHours

6.8Views/Visit

Content Type

Long-form

55%

Shorts

28%

Live

12%

Members

Free · 10 seconds · No credit cardSee The Mature Diva: Midlife Made Fabulous’s audience data

Niches

Lifestylefashion

About

Hi There! Welcome to The Mature Diva Channel. I’m a 50+ content creator, dog-mom, wife, co-worker, author, and auntie. I love to save money and travel and share my finds for midsize women over 50 to embrace life over 50, beauty over 50, style and fashion over 50, health, finance over 50, retirement, travel and confidence. We are making midlife fabulous. This is your go-to destination for celebrating midsize mature fashion, mature beauty tips, and inspiring self-love, manifestation , positivity and acceptance. Whether it's style guides that flatter your unique shape, travel tips, exploring side hustles to make money and become debt-free, home decor, a mature point of view, or financial advice, we're here to uplift and empower you on your journey over 50 to be successful. Subscribe now to join our fun community 🥰 Sponsorship/Product review - email Mailing address: Rhonda Short - The Mature Diva 10650 Culebra Suite 104-143 San Antonio, TX 78251

Recent Videos

The Most Comfy Travel Outfit

Mother’s Day Gift Ideas for Moms Who Love to Travel ✈️💖

Mother’s Day Gift Ideas for Moms Who Love to Travel ✈️💖 (Perfect & Thoughtful!)

What to Buy a Mom Who Loves to Travel ✈️🎁

POV: vacation mode suits you 🫧🌴 #outfit #vacay #fashioninspo

These sheets solved my nighttime temperature problem #restevercool #menopause #hotflashes

Must-Have Vacation Essentials for Women Over 50 | Travel in Style & Comfort #ootd #travel

How To Install Car Seat Covers: Coverado Seat Covers Upgrade - Before and After

Channel data updated May 2026

youtube.com/@thematurediva

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Channel VideosThe Mature Diva: Midlife Made Fabulous

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YouTube Data API: 11,700 subscribers

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Cost per 1,000 Views

Meta Ads (Wellness)$10.15–$11.25

Mesha 2025

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02Conversion Rate (%)

Using Lifestyle benchmark: 1.9%–6.8% (Retail & Fashion) · Skailama 2026

03Expected Purchases / Year

Using Lifestyle benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR

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Methodology & sourcesNot sourced from YouTube

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Topicsclassified by TrySpansa

fashion and style travel midlife lifestyle women over 50 outfit ideas amazon fashion hauls cruise travel vlogs beauty over 50 midsize fashion affordable fashion under 50 jewelry styling tips work outfit inspiration seasonal fashion trends

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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See The Mature Diva: Midlife Made Fabulous’s insightsFree · 10 seconds · No credit card

The Mature Diva: Midlife Made Fabulous

Audience Insights for The Mature Diva: Midlife Made Fabulous

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