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Honest Mum

Honest Mum

@thehonestmum
Est. 2013·United Kingdom·English·~0.4 vids/wk
New on TrySpansa

Honest Mum is a Family YouTube creator with 4.3K subscribers and 747K total views. The channel covers parenting humor, mommy lifestyle, family life, motherhood, toddler parenting. Active for 12 years, the channel publishes about 2 videos per month. Videos average 3K views each. Based in United Kingdom, the channel's primary language is English. YouTube channels with 1K–10K sub channels typically charge between $50 and $500 per sponsored video. Book a sponsorship directly on TrySpansa.

4,270Subscribers
249Total Videos
747,016Total Views
Source: YouTube Data API

Audience Insights for Honest Mum

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee Honest Mum’s audience data

Niches

Family

About

Hi! I'm Vicki, creator, TV broadcaster, founder of Honestmum.com and mum of three. I’m also the author of the bestselling business book MUMBOSS (UK)/ The Working Mom's Guide (US). Here, I share family life, recipes, celebrity interivews, fashion, beauty, travel and more. Enjoy!

Recent Videos

Did you know that your grandma carried you inside her womb? #motherhood #grandmother #didyouknow
Why is adulting so busy? #fyp #relatable #adulting #motherhood #momlife #over40 #trending #trends
Hyping myself up for grocery shopping with my toddler #toddler #parenting #momlife
2 year old bargain hunting make up addict #toddler #toddlerlife #momlife
New research on how many extra calories you require in pregnancy #pregnancy #research #motherhood
Reminding yourself of your teenage years (as a Millennial) #milenial #momlife #relatable #funny
Biological fact about baby girls you might not know! #babygirl #grandmothers #gestation #pregnancy
Just need to work on being more hydrated 💧! #momlife #funny #winelover

Channel data updated May 2026

youtube.com/@thehonestmum
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YouTube Data API: 4,270 subscribers
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ROI Estimate

TrySpansa OriginalFamily
Your Data
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Cost per 1,000 Views
Meta Ads (Baby Products)$6.99–$9.75
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Family benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026
Using Family benchmark: 1.7× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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