The Devil Wears Data

@thedevilwearsdata

Est. 2021·Canada·English

New on TrySpansa

The Devil Wears Data is a Business and Fashion YouTube creator with 33.9K subscribers and 1.5M total views. The channel covers fashion business, beauty business, luxury brands, brand analysis, fashion trends. Active for 4 years, the channel publishes about 4 videos per year. Videos average 80.4K views each. Based in Canada, the channel's primary language is English. YouTube channels with 10K–50K sub channels typically charge between $200 and $3,000 per sponsored video. Book a sponsorship directly on TrySpansa.

33,900Subscribers

19Total Videos

1,527,968Total Views

Source: YouTube Data API

Views / Video284K

Impressions1.2M

Age Demographics

13-17

18-24

35%

25-34

28%

35-44

16%

45-54

55-64

65+

Gender Split

Male 62%Female 36%Other 2%

Core: Male 18-24

Top Countries

🇺🇸United States

28%

🇬🇧United Kingdom

18%

🇧🇷Brazil

12%

🇮🇳India

🇩🇪Germany

Traffic Sources

34%

Suggested

24%

External

14%

Browse

12%

Content Performance

128KAvg Views

4.2%CTR

+1.2KNet Subs

3:42Watch Time

Subscriber Growth

6 mo agoToday

Device Split

Desktop

48%

Mobile

34%

Tablet

11%

Watch Time

8:42Avg Duration

42%Retention

2.1MHours

6.8Views/Visit

Content Type

Long-form

55%

Shorts

28%

Live

12%

Members

Free · 10 seconds · No credit cardSee The Devil Wears Data’s audience data

Niches

businessfashion

About

The Devil Wears Data is your personal seat inside fashion and beauty boardrooms. I run this channel independently and tell stories thorough research and analysis. I'm a business journalist and have covered the stock market, digital assets, and technology on Wall Street in New York City for years, and was an academic researcher prior to that teaching MBA classes. You don't have to have a background in beauty, fashion, finance or business to be here (but you will learn about all 4)! Subscribe :) Note: The videos on this channel are for education purposes only and do not constitute financial advice. The Devil Wears Data does not provide financial recommendations, and is not responsible for investment actions taken by viewers. Those interested in financial advice should seek investment advice from a registered professional.

Recent Videos

New Data Reveals a Big Problem With Thrift Shopping

What happened to Pat McGrath?!

How elf’s $1 billion Rhode acquisition is going

Influencers are under threat. Now what?

Aritzia's Business, Explained

Will Rhode eventually fall like Kylie Cosmetics?

Hoka was doing so well. What happened?

Why beauty brands are taking over online gaming

Channel data updated May 2026

youtube.com/@thedevilwearsdata

Open

Channel VideosThe Devil Wears Data

Sponsorship Pricing

This creator hasn't set their rates yet. Estimate typical rates for their niche:

Rate Calculator

TrySpansa Original

Enter your channel stats to estimate sponsorship rates.

01Niche

Search niches and tags

02Avg views per video

03Audience region

04Subscribers

YouTube Data API: 33,900 subscribers

05Content audience

Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

ROI Estimate

TrySpansa OriginalBusiness

Your Data

Avg views per video

Creator hasn't set this — enter your estimate to see projections

Your budget ($)

No rates set — enter your expected sponsorship cost

Cost per 1,000 Views

Meta Ads (Accounting)$7.20–$11.31

Mesha 2025

Enter views and budget above to see cost comparison

Estimated Clicks

Enter avg views above to see click estimates

Business creators typically promote services (bookings, courses, subscriptions) rather than e-commerce products. Standard e-commerce conversion rates don't apply.

Methodology & sourcesNot sourced from YouTube

● Free · No credit card required

Estimated pricing — negotiate directly