The Devil Wears Data

@thedevilwearsdata

Est. 2021·Canada·English

New on TrySpansa

The Devil Wears Data is a Business and Fashion YouTube creator with 34.4K subscribers and 1.6M total views. The channel covers fashion business, beauty business, luxury brands, brand analysis, fashion trends. Active for 5 years, the channel publishes about 3 videos per year. Videos average 91.4K views each. Based in Canada, the channel's primary language is English. YouTube channels with 10K–50K sub channels typically charge between $200 and $3,000 per sponsored video. Book a sponsorship directly on TrySpansa.

34,400Subscribers

17Total Videos

1,553,550Total Views

Source: YouTube Data API

Views / Video284K

Impressions1.2M

Age Demographics

13-17

18-24

35%

25-34

28%

35-44

16%

45-54

55-64

65+

Gender Split

Male 62%Female 36%Other 2%

Core: Male 18-24

Top Countries

🇺🇸United States

28%

🇬🇧United Kingdom

18%

🇧🇷Brazil

12%

🇮🇳India

🇩🇪Germany

Traffic Sources

34%

Suggested

24%

External

14%

Browse

12%

Content Performance

128KAvg Views

4.2%CTR

+1.2KNet Subs

3:42Watch Time

Subscriber Growth

6 mo agoToday

Device Split

Desktop

48%

Mobile

34%

Tablet

11%

Watch Time

8:42Avg Duration

42%Retention

2.1MHours

6.8Views/Visit

Content Type

Long-form

55%

Shorts

28%

Live

12%

Members

Free · 10 seconds · No credit cardSee The Devil Wears Data’s audience data

Niches

businessfashion

About

The Devil Wears Data is your personal seat inside fashion and beauty boardrooms. I run this channel independently as a hobby and tell stories thorough research and analysis. I've spent years telling stories on Wall Street in New York City. You don't have to have a background in beauty, fashion, finance or business to be here (but you will learn about all 4)! Subscribe :)

Recent Videos

New Data Reveals a Psychological Effect With Thrift Shopping

How elf’s $1 billion Rhode acquisition is going

Aritzia's Business, Explained

Will Rhode face the same fate as Kylie Cosmetics?

Hoka was doing so well. What happened?

Why beauty brands are taking over online gaming

Why diamonds keep getting cheaper

Why Estée Lauder had a really tough year

Channel data updated August 2026

youtube.com/@thedevilwearsdata

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Channel VideosThe Devil Wears Data

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01Niche

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02Avg views per video

03Audience region

04Subscribers

YouTube Data API: 34,400 subscribers

05Content audience

Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

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Cost per 1,000 Views

Meta Ads (Accounting)$7.20–$11.31

Mesha 2025

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Estimated Clicks

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Business creators typically promote services (bookings, courses, subscriptions) rather than e-commerce products. Standard e-commerce conversion rates don't apply.

Methodology & sourcesNot sourced from YouTube

● Free · No credit card required

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