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The Devil Wears Data

The Devil Wears Data

@thedevilwearsdata
Est. 2021·Canada·English
New on TrySpansa

The Devil Wears Data is a Business and Fashion YouTube creator with 33.9K subscribers and 1.5M total views. The channel covers fashion business, beauty business, luxury brands, brand analysis, fashion trends. Active for 4 years, the channel publishes about 4 videos per year. Videos average 80.4K views each. Based in Canada, the channel's primary language is English. YouTube channels with 10K–50K sub channels typically charge between $200 and $3,000 per sponsored video. Book a sponsorship directly on TrySpansa.

33,900Subscribers
19Total Videos
1,527,968Total Views
Source: YouTube Data API

Audience Insights for The Devil Wears Data

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
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Niches

businessfashion

About

The Devil Wears Data is your personal seat inside fashion and beauty boardrooms. I run this channel independently and tell stories thorough research and analysis. I'm a business journalist and have covered the stock market, digital assets, and technology on Wall Street in New York City for years, and was an academic researcher prior to that teaching MBA classes. You don't have to have a background in beauty, fashion, finance or business to be here (but you will learn about all 4)! Subscribe :) Note: The videos on this channel are for education purposes only and do not constitute financial advice. The Devil Wears Data does not provide financial recommendations, and is not responsible for investment actions taken by viewers. Those interested in financial advice should seek investment advice from a registered professional.

Recent Videos

New Data Reveals a Big Problem With Thrift Shopping
What happened to Pat McGrath?!
How elf’s $1 billion Rhode acquisition is going
Influencers are under threat. Now what?
Aritzia's Business, Explained
Will Rhode eventually fall like Kylie Cosmetics?
Hoka was doing so well. What happened?
Why beauty brands are taking over online gaming

Channel data updated May 2026

youtube.com/@thedevilwearsdata
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YouTube Data API: 33,900 subscribers
Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

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Cost per 1,000 Views
Meta Ads (Accounting)$7.20–$11.31
Mesha 2025
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Estimated Clicks
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Business creators typically promote services (bookings, courses, subscriptions) rather than e-commerce products. Standard e-commerce conversion rates don't apply.
Methodology & sourcesNot sourced from YouTube
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