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The Dessy Ray Way

The Dessy Ray Way

@thedessyrayway
Est. 2020·United States·English·~0.3 vids/wk
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The Dessy Ray Way is a Lifestyle and Beauty YouTube creator with 21.6K subscribers and 1.9M total views. The channel covers travel vlogging, luxury travel, fashion styling, beauty maintenance, skincare routines. Active for 6 years, the channel publishes about 1 video per month. Videos average 18.7K views each. Based in United States, the channel's primary language is English. YouTube channels with 10K–50K sub channels typically charge between $200 and $3,000 per sponsored video. Book a sponsorship directly on TrySpansa.

21,600Subscribers
99Total Videos
1,854,036Total Views
Source: YouTube Data API

Audience Insights for The Dessy Ray Way

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee The Dessy Ray Way’s audience data

Niches

LifestyleBeauty

About

Hey beautiful! Welcome to my channel. Here you will find all things beauty, fashion, & lifestyle done The Dessy Ray Way. Make sure to SUBSCRIBE & join the #RayGang 🌞🤟🏾 Turn on post notifications so you never miss an upload! Lastly, feel free to follow me on Instagram & TikTok if you want to keep up with me on a daily basis ↓ Thank you so much for stopping by ❤️ xx

Recent Videos

Shop w/me to get Christmas gifts & make a #burrbasket @beallsstores #beallspartner #shopwithme #ad
I’m here for a good time, not a long time 🤣 #vacation #relatable #funnyvideo
Everything I did on my birthday in Cabo 🎂🎉 #cabo #travelvlog #vacationoutfit #birthdayvlog
⁠moving right on in of course 🤣 @Hyatt @HyattZivaZilaraByPlayaResorts #unpacking #vacationoutfit
CABO SAN LUCAS BAECATION VLOG 2025 | my birthday at a luxury all inclusive resort |THE DESSY RAY WAY
How much do you spend on your vacation prep? #maintenancevlog #vacationprep #beautymaintenance #vlog
Happy Hour Outfit of the Day 🍸 been loving pink lately!! #outfitideas #fashion #ootd
VLOG: SO GRATEFUL, EVENTS, GRWM, HUGE HAUL, HOSTING, VACATION PREP, NEW HAIR | THE DESSY RAY WAY

Channel data updated May 2026

youtube.com/@thedessyrayway
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YouTube Data API: 21,600 subscribers
Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

ROI Estimate

TrySpansa OriginalLifestyle
Your Data
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Cost per 1,000 Views
Meta Ads (Wellness)$10.15–$11.25
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Lifestyle benchmark: 1.9%–6.8% (Retail & Fashion) · Skailama 2026
Using Lifestyle benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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