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The Beauty Shift

The Beauty Shift

@thebeautyshift
Est. 2013·United States·English·~1 vids/wk
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The Beauty Shift is a Beauty and Health & Wellness YouTube creator with 34.2K subscribers and 9.6M total views. The channel covers makeup tutorials, korean beauty, skincare routines, asian skincare, antiaging skincare. Active for 12 years, the channel publishes about 1 video per week. Videos average 10.5K views each. Based in United States, the channel's primary language is English. YouTube channels with 10K–50K sub channels typically charge between $200 and $3,000 per sponsored video. Book a sponsorship directly on TrySpansa.

34,200Subscribers
908Total Videos
9,566,993Total Views
Source: YouTube Data API

Audience Insights for The Beauty Shift

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee The Beauty Shift’s audience data

Niches

BeautyHealth

About

For over 25 years, I lived in the world of external beauty—working as a celebrity hairstylist, makeup artist, and esthetician. I loved helping women feel confident in their skin, but deep down, I knew beauty was more than what we saw in the mirror. I began to feel the call for something deeper… more aligned… more real. That call became The Beauty Shift. This brand was born from my own healing journey—a path of motherhood, self-discovery, spiritual awakening, and unlearning who I was told to be. I realized the beauty industry rarely talks about the soul. About energy. About the sacred rituals that help us feel seen, nourished, and safe in our truth. The Beauty Shift is a movement that bridges the external and internal, blending self-care with soul-care. It’s for the woman who wants to glow from within. For the mother raising conscious daughters. For the teen who needs to know she’s enough. And for every version of you that’s still learning to love herself, fully. Let’s shift together.

Recent Videos

She’s 73 ✨ Natural Makeup That Lifts Mature Skin | Easy Makeup Tutorial
Married at 43: My Journey from Divorce to Soulmate ✨ #wedding #weddingday
This Serum is 10x Stronger Than Vitamin C (Dark Spots Gone?) #skincare #motherscience
Inside Maison Sisley LA: From Skincare Routine to Ritual 🌿 #SisleyParis #luxury
NEW Summer Fridays Lip Liner + Lip Stain 💋 Glass Lips w/ Skin by Ella #lipcombo
Jones Road Beauty Balm - Easy Contour & Blush
💸The Secret 25% Off Sale💸: Is the OUR PLACE Always Pan 2.0 Actually Worth It? (code in description)
💋The Only Glass Lip Combo That Doesn't Bleed into Fine Lines (Over 40)💋 | Rare Beauty

Channel data updated May 2026

youtube.com/@thebeautyshift
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YouTube Data API: 34,200 subscribers
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TrySpansa OriginalBeauty
Your Data
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Cost per 1,000 Views
Meta Ads (Beauty)$10.15
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Beauty benchmark: 6.8% (Personal Care & Beauty) · Skailama 2026
Using Beauty benchmark: 1.4× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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