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The Band McMillan

The Band McMillan

@thebandmcmillan
Est. 2010·United States·English·~0.5 vids/wk
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The Band McMillan is a Music YouTube creator with 1.2M subscribers and 895M total views. The channel covers country music, country band, sibling musicians, country singing, family entertainment. Active for 15 years, the channel publishes about 2 videos per month. Videos average 2.4M views each. Based in United States, the channel's primary language is English. YouTube channels with 1M+ sub channels typically charge between $20,000 and $150,000 per sponsored video. Book a sponsorship directly on TrySpansa.

1,210,000Subscribers
372Total Videos
895,258,887Total Views
Source: YouTube Data API

Audience Insights for The Band McMillan

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee The Band McMillan’s audience data

Niches

Music

About

With their three-part harmonies and infectious style, The Band McMillan is making their mark on the country music industry. Made up of siblings Lauren, Kathryn, and Robert McMillan, the trio has found a way to mesh the sound of new country with that of traditional country birthing an unforgettable vibe with their original music. Their latest single, "Somebody's Got To," debuted at #2 on the iTunes Country charts and has garnered over 50 million plays across social media platforms. Their first single "Only Thing Missin'" was released in April of 2021. It peaked in the top 50 on the iTunes Country charts followed by "Dear Miranda", the groups first top 15 iTunes Country charting single. The trio has amassed a following of over 3 million country music lovers that continues to grow each day. Facebook: The McMillan Family Instagram: thefammcmillan “Whatever you do, do it all for the glory of God." 1 Corinthians 10:31

Recent Videos

I Secretly Wrote a Song for My Family… *emotional🥺
she does WHATTT?! 😱😳😭🤣 #shorts #family #trend 👀
WHAT JUST HAPPENED?! 😨👀😭 #shorts #family
she did say “DRESS UP” sooo😳😭 #shorts #family #funny
I Turned His PRIVATE Texts into a SONG😳
WE GOT CAUGHT…👀😱😳 #shorts #siblings #crush
DID HE CHEAT?! 😱🤨👀 #shorts #family #trend
OH NOOO😳😱😭 we honestly didn’t see her there…😅🤣 #shorts #family #trend IB @thequistfamily

Channel data updated May 2026

youtube.com/@thebandmcmillan
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YouTube Data API: 1,210,000 subscribers
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Cost per 1,000 Views
Meta Ads (All-industry avg)$9.94
Not niche-specific — Mesha 2025 all-industry average
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Estimated Clicks
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Using Music benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026
Using Music benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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