That Practical Mom YouTube channel banner
That Practical Mom

That Practical Mom

@thatpracticalmom
Est. 2013·United States·English·~1 vids/wk
New on TrySpansa

That Practical Mom is a Lifestyle and Family YouTube creator with 1.3M subscribers and 203M total views. The channel covers home organization, decluttering, budgeting, frugal living, money saving tips. Active for 12 years, the channel publishes about 1 video per week. Videos average 274K views each. Based in United States, the channel's primary language is English. YouTube channels with 1M+ sub channels typically charge between $20,000 and $150,000 per sponsored video. Book a sponsorship directly on TrySpansa.

1,290,000Subscribers
741Total Videos
202,770,660Total Views
Source: YouTube Data API

Audience Insights for That Practical Mom

See the data agencies & brands use to evaluate sponsorship fit

Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee That Practical Mom’s audience data

Niches

LifestyleFamily

About

WELCOME to That Practical Mom! Helping other moms simplify the everyday chaos of life. From realistic organization to attainable productivity to money-saving tips to honest motherhood. WHO IS KALLIE? Hey! I'm Kallie Branciforte AKA That Practical Mom. I'm a teacher turned blogger turned YouTuber (it's a long story). I live in Connecticut with my husband, our 4 kids (and our French Bulldog, Olive) For a lot of my life, I struggled with many things that I know many people do like: organization, keeping a tidy home, productivity, budgeting, and so on. Then I became a mom and it all became even harder! So I was on a quest to figure it out. Age and motherhood have taught me some really valuable lessons that allow me to be more productive, keep a cleaner home with less time, and live a more frugal life, and I love to share all that with you.

Recent Videos

11 “Frugal” Habits That Actually Keep You Broke
Stop Treating Your House Like a Storage Unit
I Tried Every Viral Cleaning Hack, These Actually Work.
Fix Your Attention Span (before it's too late)
Organizing Hacks That are Actually Making You Messier
7 Analog Swaps That Gave Me My Life Back
13 Boring Habits That Frugal People Swear By
21 Unsexy Habits That Keep Your Home Clutter-Free

Channel data updated May 2026

youtube.com/@thatpracticalmom
Open

Sponsorship Pricing

This creator hasn't set their rates yet. Estimate typical rates for their niche:

Rate Calculator

TrySpansa Original

Enter your channel stats to estimate sponsorship rates.

YouTube Data API: 1,290,000 subscribers
Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

ROI Estimate

TrySpansa OriginalLifestyle
Your Data
Creator hasn't set this — enter your estimate to see projections
No rates set — enter your expected sponsorship cost
Cost per 1,000 Views
Meta Ads (Wellness)$10.15–$11.25
Mesha 2025
Enter views and budget above to see cost comparison
Estimated Clicks
Enter avg views above to see click estimates
Your net profit from a typical sale, after costs
Using Lifestyle benchmark: 1.9%–6.8% (Retail & Fashion) · Skailama 2026
Using Lifestyle benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
Enter avg views above to estimate conversions
Methodology & sourcesNot sourced from YouTube
Sign Up to Send a Proposal

Free · No credit card required

Estimated pricing — negotiate directly

See That Practical Mom’s insightsFree · 10 seconds · No credit card