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Stuff & Whiskey

Stuff & Whiskey

@stuffandwhiskey
Est. 2021·United States·English·~3 vids/wk
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Stuff & Whiskey is a Food & Cooking and Lifestyle YouTube creator with 38.6K subscribers and 6.8M total views. The channel covers whiskey reviews, bourbon tasting, spirits evaluation, whiskey blind tastings, bourbon education. Active for 5 years, the channel publishes about 3 videos per week. Videos average 8K views each. Based in United States, the channel's primary language is English. YouTube channels with 10K–50K sub channels typically charge between $200 and $3,000 per sponsored video. Book a sponsorship directly on TrySpansa.

38,600Subscribers
852Total Videos
6,822,797Total Views
Source: YouTube Data API

Audience Insights for Stuff & Whiskey

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee Stuff & Whiskey’s audience data

Niches

FoodLifestyle

About

Less of a whiskey review channel and more of a whiskey reaction channel, think of Stuff & Whiskey content like you're pulling up a chair and sharing a pour with friends. Josh is the bourbon enthusiast responsible for the channel's nerdy whiskey knowledge (and more importantly, remembering what Erin likes and doesn't like). Erin is the social sipper, rye lover, and color commentary for the channel. They're also husband and wife, which makes for fun banter and random tangents. Be sure to check out the Stuff & Whiskey Patreon if you want to join the online S&W community and get their single barrel picks.

Recent Videos

Should Elijah Craig Stick to Barrel Proof Bourbon?
Blind Hazmat Jack Daniel's Rye Flight Fun | Josh's Birthday Celebration
Our 7 Favorite Dessert Bourbons (Bonus Cake Pairings)
A Recently Disappointing Bourbon Totally Redeems Itself
Hyped Bourbon Doesn't Always Impress
Buy These Wheaters Instead of Weller Antique 107?
Whisky So Nice You Can Bring It Home To Mom
Blind Battle for the Best Budget Bourbon

Channel data updated May 2026

youtube.com/@stuffandwhiskey
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Channel VideosStuff & Whiskey
Browse all uploads·Powered by YouTube Data API

Sponsorship Pricing

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YouTube Data API: 38,600 subscribers
Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

ROI Estimate

TrySpansa OriginalFood & Cooking
Your Data
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Cost per 1,000 Views
Meta Ads (Food & Beverage)$12.75
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Food & Cooking benchmark: 4.9% (Food & Beverage) · Skailama 2026
Using Food & Cooking benchmark: 1.8× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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Topicsclassified by TrySpansa

whiskey reviewsbourbon tastingspirits evaluationwhiskey blind tastingsbourbon educationspirit comparisonswhiskey collectiontasting notesbourbon brandswhiskey recommendations

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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