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STEPHANIE TOMS

STEPHANIE TOMS

@stephanietoms
Est. 2012·United Kingdom·English·~1 vids/wk
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STEPHANIE TOMS is a Beauty YouTube creator with 500K subscribers and 73.3M total views. The channel covers makeup reviews, drugstore makeup, affordable beauty products, makeup tutorials, makeup transformations. Active for 13 years, the channel publishes about 1 video per week. Videos average 75.2K views each. Based in United Kingdom, the channel's primary language is English. YouTube channels with 500K–1M sub channels typically charge between $10,000 and $50,000 per sponsored video. Book a sponsorship directly on TrySpansa.

500,000Subscribers
974Total Videos
73,284,343Total Views
Source: YouTube Data API

Audience Insights for STEPHANIE TOMS

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee STEPHANIE TOMS’s audience data

Niches

Beauty

About

Hey! I’m Steph - your beauty guinea pig with a thousand faces. I post makeup reviews, test affordable beauty products, and find the best drugstore makeup dupes so you don’t have to. Expect makeup transformations, unfiltered opinions, and the occasional chaotic side quest. Account is verified

Recent Videos

I Tested BEST Selling SEPHORA Makeup Products (Over £700!?)
come with me to a car show! #dailyvlog #minivlog #carshow 🏎️
[ad] @yepoda have taken the guess work out of skincare with their *new* hero box ✨ 🪞 #kbeauty
luckiest gal everrrrr 🥲 part 2 coming soon [and maybe a cheeky giveaway???] hehe #prhaul #makeup
#grwm to go #bangerracing 🏎️💥 what’s a girl gotta do to get behind the wheel? 👀
IS THIS LEGAL? Testing #TEMU makeup dupes (They *TRIED* to pay me)
EXTREME MAKEUP DECLUTTER 2026! (pls send help) | STEPH TOMS
Testing PRISON Makeup Hacks in *HAUNTED JAIL* with ROBBIE KNOX!

Channel data updated May 2026

youtube.com/@stephanietoms
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Channel VideosSTEPHANIE TOMS
Browse all uploads·Powered by YouTube Data API

Sponsorship Pricing

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YouTube Data API: 500,000 subscribers
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TrySpansa OriginalBeauty
Your Data
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Cost per 1,000 Views
Meta Ads (Beauty)$10.15
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Beauty benchmark: 6.8% (Personal Care & Beauty) · Skailama 2026
Using Beauty benchmark: 1.4× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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Topicsclassified by TrySpansa

makeup reviewsdrugstore makeupaffordable beauty productsmakeup tutorialsmakeup transformationsmakeup dupesproduct testingbeauty haulsmakeup trendsuk beauty channelbudget makeup under 10 pounds

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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See STEPHANIE TOMS’s insightsFree · 10 seconds · No credit card