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SouthernMamaDrama

SouthernMamaDrama

@southernmamadrama
Est. 2019·United States·English·~1 vids/wk
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SouthernMamaDrama is a Lifestyle and Food & Cooking YouTube creator with 20K subscribers and 3.2M total views. The channel covers grocery hauls, meal planning, walmart shopping, discount grocery shopping, budget family meals. Active for 6 years, the channel publishes about 1 video per week. Videos average 6.4K views each. Based in United States, the channel's primary language is English. YouTube channels with 10K–50K sub channels typically charge between $200 and $3,000 per sponsored video. Book a sponsorship directly on TrySpansa.

20,000Subscribers
503Total Videos
3,218,436Total Views
Source: YouTube Data API

Audience Insights for SouthernMamaDrama

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee SouthernMamaDrama’s audience data

Niches

LifestyleFood

About

Hey, my name is Jennifer and I’ve created this channel to share helpful and entertaining videos about motherhood (with two wild boys and an extremely ambitious husband); meal planning, Walmart hauls, Aldi’s hauls; and good ‘ol Southern living including fried chicken, cornbread, biscuits and gravy, Duke’s mayonnaise, and potato salad. I may throw some livermush—the pâté of the South—in the pan from time to time. I started this channel so I would have a place to express myself and maybe even document my crazy life. I am sure y’all have crazy, chaotic lives as well, so we might as well learn from each other and laugh with each other along the way. We love letters! Jennifer Heavner PO Box 2071 Kings Mountain, NC 28086 XOXO, Jennifer

Recent Videos

✨NEW✨ WALMART FOOD FINDS | WHAT'S NEW AT WALMART? | NEW ARRIVALS THIS WEEK!
WHAT’S NEW AT ALDI | ✨NEW✨ ARRIVALS THIS WEEK | SPRING 2026 ALDI FINDS
✨NEW✨ WALMART ARRIVALS | WHAT'S NEW AT WALMART? | NEW ARRIVALS THIS WEEK!
WALMART GROCERY HAUL | BI-WEEKLY HAUL | GROCERY HAUL + MEAL PLAN
WHAT’S NEW AT ALDI | ✨NEW✨ ARRIVALS THIS WEEK | SPRING 2026 ALDI FINDS
WALMART GROCERY HAUL | BI-WEEKLY HAUL | GROCERY HAUL + MEAL PLAN
✨NEW✨ WALMART FOOD FINDS | WHAT'S NEW AT WALMART? | NEW ARRIVALS THIS WEEK!
WHAT’S NEW AT ALDI | ✨NEW✨ ARRIVALS THIS WEEK | SPRING 2026 ALDI FINDS

Channel data updated May 2026

youtube.com/@southernmamadrama
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YouTube Data API: 20,000 subscribers
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TrySpansa OriginalLifestyle
Your Data
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Cost per 1,000 Views
Meta Ads (Wellness)$10.15–$11.25
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Lifestyle benchmark: 1.9%–6.8% (Retail & Fashion) · Skailama 2026
Using Lifestyle benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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