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Sierra & Stephen IRL

Sierra & Stephen IRL

@sierrastephenirl
Est. 2016·United States·English·~1 vids/wk
New on TrySpansa

Sierra & Stephen IRL is a Lifestyle and Fitness YouTube creator with 248K subscribers and 49.4M total views. The channel covers family vlogging, daily life vlogs, parenthood, running and training, race training vlogs. Active for 9 years, the channel publishes about 1 video per week. Videos average 75.9K views each. Based in United States, the channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

248,000Subscribers
651Total Videos
49,399,969Total Views
Source: YouTube Data API

Audience Insights for Sierra & Stephen IRL

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee Sierra & Stephen IRL’s audience data

Niches

LifestyleFitness

About

I’m Sierra Schultzzie and on this channel you'll find my husband Stephen & I sharing our daily life, navigating parenthood, finding adventures wherever we can, and of course some Disneyland trips (we did meet there, after all). After almost ten years of vlogging, we love that we still get to share our lives with you as we continue to grow and enter new phases of life.

Recent Videos

pack with me for vacation!! spring cruise in the Bahamas!
monday morning mindset! workouts, therapy, & managing schedules
Inside the dressing room at Aritzia!
new hair, new habits? quitting fast food & trying a viral TikTok recipe
a week of workouts in my life (as a stay at home mom)
Spring Break!! hiking with the kids & out of the school routine!
my baby is 2! a very full week (& trying to savor it all 💗)
managing my time as a mom! naptime work, cleaning, & early morning run!

Channel data updated May 2026

youtube.com/@sierrastephenirl
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Channel VideosSierra & Stephen IRL
Browse all uploads·Powered by YouTube Data API

Sponsorship Pricing

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YouTube Data API: 248,000 subscribers
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ROI Estimate

TrySpansa OriginalLifestyle
Your Data
Creator hasn't set this — enter your estimate to see projections
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Cost per 1,000 Views
Meta Ads (Wellness)$10.15–$11.25
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Lifestyle benchmark: 1.9%–6.8% (Retail & Fashion) · Skailama 2026
Using Lifestyle benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
Enter avg views above to estimate conversions
Methodology & sourcesNot sourced from YouTube
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Topicsclassified by TrySpansa

family vloggingdaily life vlogsparenthoodrunning and trainingrace training vlogsfitness journeysdisneyland tripshaul and try onfashion reviewsworkout routinesrelationshipadventure travelweekend vlogs

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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See Sierra & Stephen IRL’s insightsFree · 10 seconds · No credit card