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Project Nigel

Project Nigel

@projectnigel
Est. 2009·United Kingdom·English·~2 vids/wk
New on TrySpansa

Project Nigel is a Automotive YouTube creator with 9.8K subscribers and 3.4M total views. The channel covers car reviews, used car appraisal, vehicle testing, quirky car humor, driving tips. Active for 16 years, the channel publishes about 2 videos per week. Videos average 2K views each. Based in United Kingdom, the channel's primary language is English. YouTube channels with 1K–10K sub channels typically charge between $50 and $500 per sponsored video. Book a sponsorship directly on TrySpansa.

9,840Subscribers
1,711Total Videos
3,396,975Total Views
Source: YouTube Data API

Audience Insights for Project Nigel

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee Project Nigel’s audience data

Niches

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About

Hello, My name is Paul. I am a car enthusiast, lover of weird and surreal comedy, and video maker with original music that wouldn't work anywhere else. The videos I make aren't for most because they're just a bit too bonkers and require the viewer to need something naturally different. Some would say that I'm an eccentric, but I reject that on the grounds that I simply don't filter out my silliest ideas. Please enjoy.

Recent Videos

My Rover 42 Project; Finished: A Complete History of its 6-year Progress.
Range Rover Sport No-Nonsence Sales Pitch. Cheap Luxury Car
Another Unexpected Fault: Rover R8 pre-MOT Work. Retro Car Jobs & Falling gor a Scam
The BEST Channel Contribution Recieved! AL's Detailing to the Rescue - a Tool that will Save PNHQ
Rover R8 MOT Work Begins: A Car with Hidden Problems? Richard Resurrection, pt 1 #carrestoration
A Bizarre way to Sell an MG F
MoT Failure Rover 416: This Rare Car's Future in my Hands.
Mercedes W220 Test Drive / Review: A Wonderful Car in the Shadow of its Father. Budget Limousine

Channel data updated May 2026

youtube.com/@projectnigel
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Channel VideosProject Nigel
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Sponsorship Pricing

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YouTube Data API: 9,840 subscribers
Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

ROI Estimate

TrySpansa OriginalAutomotive
Your Data
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Cost per 1,000 Views
Meta Ads (All-industry avg)$9.94
Not niche-specific — Mesha 2025 all-industry average
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Automotive benchmark: 2.1% (Automobile & Parts) · Skailama 2026
Using all-industry e-commerce avg: 1.6× /year · Mean of 18 niches with published data
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Methodology & sourcesNot sourced from YouTube
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Topicsclassified by TrySpansa

car reviewsused car appraisalvehicle testingquirky car humordriving tipsfuel economyrover vehiclescar salesroad test reviewsautomotive comedysurreal humorbritish car culturevolvo reviewsmg vehicles

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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