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Picking Principals

Picking Principals

@pickingprincipals
Est. 2023·Canada·English·~1 vids/wk
New on TrySpansa

Picking Principals is a Lifestyle YouTube creator with 2.2K subscribers and 961K total views. The channel covers lock picking, locksport, lock reviews, security demonstrations, padlock picking. Active for 3 years, the channel publishes about 1 video per week. Videos average 5.4K views each. Based in Canada, the channel's primary language is English. YouTube channels with 1K–10K sub channels typically charge between $50 and $500 per sponsored video. Book a sponsorship directly on TrySpansa.

2,190Subscribers
179Total Videos
960,525Total Views
Source: YouTube Data API

Audience Insights for Picking Principals

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee Picking Principals’s audience data

Niches

Lifestyle

About

Lock picking videos and lock related reviews. I only pick locks that I own or that I have been asked / given permission to pick. Picking locks in use may result in damage to the lock - so avoid it if possible. The information shared in these videos is for educational and entertainment (hopefully) purposes. It should go without saying that you should not attempt entry by covert means for any nefarious purposes or activities. Locksport is enjoyed by many for a variety of reasons which is why the tools are commercially available - do not abuse them and ruin it for the rest of the community. Thanks, and have a great day.

Recent Videos

[154] Secure brand 4 pin Padlock Raked
[153] 94mm Shutter Lock with 6 pin Dimple Core
[152] Mastercraft 50mm Padlock
[151] Micota 538 Pick and Rake
[150] Sentry Safe Opened
[149] MasterLock 1UP Picked and Raked
[148c] Dogfight #2 Designer Lock - Final Look
[148b] Dogfight #2 Revisited

Channel data updated May 2026

youtube.com/@pickingprincipals
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Sponsorship Pricing

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YouTube Data API: 2,190 subscribers
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ROI Estimate

TrySpansa OriginalLifestyle
Your Data
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Cost per 1,000 Views
Meta Ads (Wellness)$10.15–$11.25
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Lifestyle benchmark: 1.9%–6.8% (Retail & Fashion) · Skailama 2026
Using Lifestyle benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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