Not Malcolm YouTube channel banner
Not Malcolm

Not Malcolm

@notmalcolm
Est. 2021·United States·English·~0.6 vids/wk
New on TrySpansa

Not Malcolm is a Gaming and Entertainment YouTube creator with 96.2K subscribers and 17.5M total views. The channel covers game criticism, sims gameplay, cozy games, gaming industry commentary, influencer criticism. Active for 4 years, the channel publishes about 2 videos per month. Videos average 130K views each. Based in United States, the channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

96,200Subscribers
135Total Videos
17,514,899Total Views
Source: YouTube Data API

Audience Insights for Not Malcolm

See the data agencies & brands use to evaluate sponsorship fit

Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee Not Malcolm’s audience data

Niches

GamingEntertainment

Recent Videos

Is this new “Sims Killer” destined to fail?
Sorry, but influencers can't save The Sims.
this "cozy game" is a fraud.
this "cozy game" just destroyed itself...
Congrats, EA just killed The Sims.
"Cozy Game" influencers are imploding.
the EA buyout is actually Nightmare Fuel.
Sims influencers need a reality check.

Channel data updated May 2026

youtube.com/@notmalcolm
Open
Channel VideosNot Malcolm
Browse all uploads·Powered by YouTube Data API

Sponsorship Pricing

This creator hasn't set their rates yet. Estimate typical rates for their niche:

Rate Calculator

TrySpansa Original

Enter your channel stats to estimate sponsorship rates.

YouTube Data API: 96,200 subscribers
Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

ROI Estimate

TrySpansa OriginalGaming
Your Data
Creator hasn't set this — enter your estimate to see projections
No rates set — enter your expected sponsorship cost
Cost per 1,000 Views
Meta Ads (All-industry avg)$9.94
Not niche-specific — Mesha 2025 all-industry average
Enter views and budget above to see cost comparison
Estimated Clicks
Enter avg views above to see click estimates
Your net profit from a typical sale, after costs
Using Gaming benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026
Using Gaming benchmark: 1.4× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
Enter avg views above to estimate conversions
Methodology & sourcesNot sourced from YouTube
Sign Up to Send a Proposal

● Free · No credit card required

Estimated pricing — negotiate directly

Topicsclassified by TrySpansa

game criticismsims gameplaycozy gamesgaming industry commentaryinfluencer criticismthe sims 4 analysisgaming culture commentarylife simulation gamesgaming dramasims content creationgame franchise analysis

Resources

YouTube Gaming Sponsorship Rates 2026: The $6-$15 CPM Niche →The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →

Related Creators

Ali-A

Ali-A

19,700,000 subs

McCreamy

McCreamy

10,600,000 subs

Mèo Simmy

Mèo Simmy

6,330,000 subs

Dorkly

Dorkly

4,210,000 subs

ProZD

ProZD

3,930,000 subs

Joe Caine

Joe Caine

3,800,000 subs

Ali-A

Ali-A

19,700,000 subs

McCreamy

McCreamy

10,600,000 subs

Mèo Simmy

Mèo Simmy

6,330,000 subs

Dorkly

Dorkly

4,210,000 subs

ProZD

ProZD

3,930,000 subs

Joe Caine

Joe Caine

3,800,000 subs

Ali-A

Ali-A

19,700,000 subs

McCreamy

McCreamy

10,600,000 subs

Mèo Simmy

Mèo Simmy

6,330,000 subs

Dorkly

Dorkly

4,210,000 subs

ProZD

ProZD

3,930,000 subs

Joe Caine

Joe Caine

3,800,000 subs

Similar English Gaming Creators

Freezai

Freezai

192,000 subs

Noblies

Noblies

192,000 subs

MJ09 FF

MJ09 FF

192,000 subs

NagBlox

NagBlox

192,000 subs

Arsen Y

Arsen Y

192,000 subs

Gamer Boy 2.0

Gamer Boy 2.0

192,000 subs

Freezai

Freezai

192,000 subs

Noblies

Noblies

192,000 subs

MJ09 FF

MJ09 FF

192,000 subs

NagBlox

NagBlox

192,000 subs

Arsen Y

Arsen Y

192,000 subs

Gamer Boy 2.0

Gamer Boy 2.0

192,000 subs

Freezai

Freezai

192,000 subs

Noblies

Noblies

192,000 subs

MJ09 FF

MJ09 FF

192,000 subs

NagBlox

NagBlox

192,000 subs

Arsen Y

Arsen Y

192,000 subs

Gamer Boy 2.0

Gamer Boy 2.0

192,000 subs

See Not Malcolm’s insightsFree · 10 seconds · No credit card