Not Malcolm

@notmalcolm

Est. 2021·United States·English·~0.6 vids/wk

New on TrySpansa

Not Malcolm is a Gaming and Entertainment YouTube creator with 106K subscribers and 19.1M total views. The channel covers game criticism, sims gameplay, cozy games, gaming industry commentary, influencer criticism. Active for 4 years, the channel publishes about 2 videos per month. Videos average 136K views each. Based in United States, the channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

106,000Subscribers

140Total Videos

19,089,115Total Views

Source: YouTube Data API

Views / Video284K

Impressions1.2M

Age Demographics

13-17

18-24

35%

25-34

28%

35-44

16%

45-54

55-64

65+

Gender Split

Male 62%Female 36%Other 2%

Core: Male 18-24

Top Countries

🇺🇸United States

28%

🇬🇧United Kingdom

18%

🇧🇷Brazil

12%

🇮🇳India

🇩🇪Germany

Traffic Sources

34%

Suggested

24%

External

14%

Browse

12%

Content Performance

128KAvg Views

4.2%CTR

+1.2KNet Subs

3:42Watch Time

Subscriber Growth

6 mo agoToday

Device Split

Desktop

48%

Mobile

34%

Tablet

11%

Watch Time

8:42Avg Duration

42%Retention

2.1MHours

6.8Views/Visit

Content Type

Long-form

55%

Shorts

28%

Live

12%

Members

Free · 10 seconds · No credit cardSee Not Malcolm’s audience data

Niches

GamingEntertainment

Recent Videos

Exposing a Massive "Cozy Game" Scam

Paralives: The Good, The Bad, & The Ugly

The Sims Community Is Performative.

"cozy game" influencers are crashing out...

Is this new “Sims Killer” destined to fail?

Sorry, but influencers can't save The Sims.

this "cozy game" is a fraud.

this "cozy game" just destroyed itself...

Channel data updated June 2026

youtube.com/@notmalcolm

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Channel VideosNot Malcolm

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01Niche

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02Avg views per video

03Audience region

04Subscribers

YouTube Data API: 106,000 subscribers

05Content audience

Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

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Cost per 1,000 Views

Meta Ads (All-industry avg)$9.94

Not niche-specific — Mesha 2025 all-industry average

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Estimated Clicks

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01Avg. Profit per Sale ($)

Your net profit from a typical sale, after costs

02Conversion Rate (%)

Using Gaming benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026

03Expected Purchases / Year

Using Gaming benchmark: 1.4× /year · Beans 2021 freq × Bluecore/MobiLoud RPR

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Methodology & sourcesNot sourced from YouTube

● Free · No credit card required

Estimated pricing — negotiate directly

Topicsclassified by TrySpansa

game criticism sims gameplay cozy games gaming industry commentary influencer criticism the sims 4 analysis gaming culture commentary life simulation games gaming drama sims content creation game franchise analysis

Resources

YouTube Gaming Sponsorship Rates 2026: The $6-$15 CPM Niche →The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →

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See Not Malcolm’s insightsFree · 10 seconds · No credit card

Not Malcolm

Audience Insights for Not Malcolm

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Topicsclassified by TrySpansa

Resources

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