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Not Malcolm

Not Malcolm

@notmalcolm
Est. 2021·United States·English·~0.6 vids/wk
New on TrySpansa

Not Malcolm is a Gaming and Entertainment YouTube creator with 96.2K subscribers and 17.5M total views. The channel covers game criticism, sims gameplay, cozy games, gaming industry commentary, influencer criticism. Active for 4 years, the channel publishes about 2 videos per month. Videos average 130K views each. Based in United States, the channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

96,200Subscribers
135Total Videos
17,514,899Total Views
Source: YouTube Data API

Audience Insights for Not Malcolm

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee Not Malcolm’s audience data

Niches

GamingEntertainment

Recent Videos

Is this new “Sims Killer” destined to fail?
Sorry, but influencers can't save The Sims.
this "cozy game" is a fraud.
this "cozy game" just destroyed itself...
Congrats, EA just killed The Sims.
"Cozy Game" influencers are imploding.
the EA buyout is actually Nightmare Fuel.
Sims influencers need a reality check.

Channel data updated May 2026

youtube.com/@notmalcolm
Open
Channel VideosNot Malcolm
Browse all uploads·Powered by YouTube Data API

Sponsorship Pricing

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YouTube Data API: 96,200 subscribers
Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

ROI Estimate

TrySpansa OriginalGaming
Your Data
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Cost per 1,000 Views
Meta Ads (All-industry avg)$9.94
Not niche-specific — Mesha 2025 all-industry average
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Gaming benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026
Using Gaming benchmark: 1.4× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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Topicsclassified by TrySpansa

game criticismsims gameplaycozy gamesgaming industry commentaryinfluencer criticismthe sims 4 analysisgaming culture commentarylife simulation gamesgaming dramasims content creationgame franchise analysis

Resources

YouTube Gaming Sponsorship Rates 2026: The $6-$15 CPM Niche →The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →

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See Not Malcolm’s insightsFree · 10 seconds · No credit card