Mums the Word Aus YouTube channel banner
Mums the Word Aus

Mums the Word Aus

@mumsthewordaus
Est. 2014·Australia·English
New on TrySpansa

Mums the Word Aus is a Family YouTube creator with 8.7K subscribers and 3M total views. The channel covers parenting guides, baby care, family lifestyle, infant sleep training, baby swaddling techniques. Active for 11 years, the channel publishes about 3 videos per year. Videos average 91K views each. Based in Australia, the channel's primary language is English. YouTube channels with 1K–10K sub channels typically charge between $50 and $500 per sponsored video. Book a sponsorship directly on TrySpansa.

8,650Subscribers
33Total Videos
3,004,439Total Views
Source: YouTube Data API

Audience Insights for Mums the Word Aus

See the data agencies & brands use to evaluate sponsorship fit

Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee Mums the Word Aus’s audience data

Niches

Family

About

Mums the Word-Aus Channel (formerly The Kids Post Channel) is all about making shows, for those of you with children in your life, that you actually want to watch. You won’t find the best ways to clean a toilet on our Channel but you will find great tips, fun, tutorials, products and visual information on lifestyle, beauty, exercise, family, pets, kids, babies, business, fashion, sleep, health, food, activities, holidays and more. ✉ ATTENTION BRANDS/COMPANIES ✉ If you are a business interested in collaborating with us, email

Recent Videos

Journey with SNOO - Review
Pantry Organization | Overhaul Ideas
All Things Baby - Interview with The Baby Guy NYC
The Kids Post Live Stream
Yoobi Gives to Aussie Kids
School Holidays Activity
Dyson Supersonic Hair Dryer - Tried & Tested
Sugar Mamma TV's Canna Campbell shares her Top 5 Financial Tips for Mums

Channel data updated May 2026

youtube.com/@mumsthewordaus
Open

Sponsorship Pricing

This creator hasn't set their rates yet. Estimate typical rates for their niche:

Rate Calculator

TrySpansa Original

Enter your channel stats to estimate sponsorship rates.

YouTube Data API: 8,650 subscribers
Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

ROI Estimate

TrySpansa OriginalFamily
Your Data
Creator hasn't set this — enter your estimate to see projections
No rates set — enter your expected sponsorship cost
Cost per 1,000 Views
Meta Ads (Baby Products)$6.99–$9.75
Mesha 2025
Enter views and budget above to see cost comparison
Estimated Clicks
Enter avg views above to see click estimates
Your net profit from a typical sale, after costs
Using Family benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026
Using Family benchmark: 1.7× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
Enter avg views above to estimate conversions
Methodology & sourcesNot sourced from YouTube
Sign Up to Send a Proposal

Free · No credit card required

Estimated pricing — negotiate directly

See Mums the Word Aus’s insightsFree · 10 seconds · No credit card