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Mumsnet

Mumsnet

@mumsnet
Est. 2007·United Kingdom·English·~0.7 vids/wk
New on TrySpansa

Mumsnet is a Family YouTube creator with 81.7K subscribers and 23.1M total views. The channel covers parenting advice, parenting hacks, product reviews, baby products, parenting tips. Active for 18 years, the channel publishes about 3 videos per month. Videos average 32.9K views each. Based in United Kingdom, the channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

81,700Subscribers
704Total Videos
23,138,634Total Views
Source: YouTube Data API

Audience Insights for Mumsnet

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee Mumsnet’s audience data

Niches

Family

About

Welcome to Mumsnet on YouTube: a hivemind of tips and advice from the Mumsnet community, and our brilliant network of vloggers - from product reviews and parenting vlogs, to life hacks and been-there-done-that advice. Join other parents and other mums as we share reviews, hacks, advice and much more. Join the Mumsnet influencers' network - just email us at

Recent Videos

Ladram Bay Holiday Park Mumsnet Review
Mumsnet Asks... Josh MacAlister on Fostering
Nuna Paal Travel Cot: Set up and pack down
Mumsnet Asks... Rachel Reeves MP
The Early Years, with Olivia & Alex Bowen
Deborah Meaden: First Jobs, Dragons’ Den and your AIBU? Dilemmas | Mumsnet Asks
Mumsnet Asks Amanda Owen
Knights' Retreat Lodges at Leeds Castle Mumsnet review

Channel data updated May 2026

youtube.com/@mumsnet
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Channel VideosMumsnet
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Sponsorship Pricing

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YouTube Data API: 81,700 subscribers
Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

ROI Estimate

TrySpansa OriginalFamily
Your Data
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Cost per 1,000 Views
Meta Ads (Baby Products)$6.99–$9.75
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Family benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026
Using Family benchmark: 1.7× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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Topicsclassified by TrySpansa

parenting adviceparenting hacksproduct reviewsbaby productsparenting tipsfamily lifestylechildren gearfamily travelnewborn carefamily product reviewsparenting community

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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See Mumsnet’s insightsFree · 10 seconds · No credit card