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Mummy's Masala

Mummy's Masala

@mummysmasala
Est. 2023·Singapore·English·~5 vids/wk
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Mummy's Masala is a Food & Cooking and Family YouTube creator with 216K subscribers and 145M total views. The channel covers indian cooking, tamil cuisine, south indian recipes, home cooking tips, quick recipe tutorials. Active for 3 years, the channel publishes about 5 videos per week. Videos average 176K views each. Based in Singapore, the channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

216,000Subscribers
824Total Videos
145,145,786Total Views
Source: YouTube Data API

Audience Insights for Mummy's Masala

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee Mummy's Masala’s audience data

Niches

FoodFamily

About

Hey friends 🌸, join me on this exciting journey as I embark on a journey that reflects my life as a #homemaker , #motheroftwo lovely daughters, and a passionate cook. I believe in the power of sharing everyday moments and experiences that resonate with other homemakers too! Through my videos, I aim to inspire and connect with fellow homemakers, providing valuable insights, simple yet delicious recipes, and a peek into my family's adventures. Join me as I explore various aspects of homemaking, including cooking 🥘 , organization🧺, budgeting 📝, and self-care 💕. Together, we'll discover practical tips and tricks💡that can make our lives easier.

Recent Videos

💥இது நண்டா இல்ல வேறயா இந்த கடி கடிக்குது | 13may26 #healthyfood #shortsfeed #shorts #minivlog #home
💥நச்சுன்னு நான் செய்த ஹெல்தி நொறுக்கு தீனி | 12may26 #shortsfeed #shorts #minivlog #home
💥அதிரடி ஆப்பம் ரெடி #11may26 #healthymeals #shortsfeed #shorts #minivlog #home
💥அட இது தெரியாம போச்சே #9may26 #trendingshorts #shortsfeed #minivlog #home
💥மதுரை மெஸ் மட்டன் சுக்கா #7may26 #shortsfeed #shorts #minivlog #home
💥நச்சுன்னு ஒரு பவர்பேக் புரொட்டீன் இலை அடை | 5may26 #shortsfeed #shorts #minivlog #home
💥நச்சுன்னு நம்ம வீட்டு மூலிகை உப்பு #2apr26 #shortsfeed #shorts #tips #minivlog #home
💥10 mints ல நச்சுன்னு இலை இட்லி இடியாப்பம் #healthyfood #30apr26 #shortsfeed #minivlog #home

Channel data updated May 2026

youtube.com/@mummysmasala
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YouTube Data API: 216,000 subscribers
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TrySpansa OriginalFood & Cooking
Your Data
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Cost per 1,000 Views
Meta Ads (Food & Beverage)$12.75
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Food & Cooking benchmark: 4.9% (Food & Beverage) · Skailama 2026
Using Food & Cooking benchmark: 1.8× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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