Michelle Rother YouTube channel banner
Michelle Rother

Michelle Rother

@michellerother
Est. 2012·United States·English·~0.8 vids/wk
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Michelle Rother is a Lifestyle and Family YouTube creator with 52.3K subscribers and 9.2M total views. The channel covers beauty education, esthetician tips, skincare tutorials, makeup reviews, pregnancy vlogs. Active for 13 years, the channel publishes about 4 videos per month. Videos average 15.3K views each. Based in United States, the channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

52,300Subscribers
600Total Videos
9,152,480Total Views
Source: YouTube Data API

Audience Insights for Michelle Rother

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
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Niches

LifestyleFamily

About

the homestead esthetician ❁ diy projects, desert gardening & beauty routines I am a licensed esthetician with a passion for all things Beauty related. This channel is about educating & empowering others to be their most confident self. No matter where they are in their life journey. A little bit about me; I am figuring out my style as a curvy size 12-14. I am a thyroid cancer survivor. I grew up in NY but now live in the low desert of Arizona . I am mom of 5 ! toddlers to teenagers . I love tackling a good DIY craft project. I am an aspiring gardener. Come along as I learn, share and practice skills on the Road to Rother Ranch.

Recent Videos

NEW Disney Perch’d Shoulder Plush !!
Trying on dresses postpartum
DIY Kids Activity Backpacks perfect for Summer traveling #easydiy
Garden Clean Up after some postpartum neglect #gardening #zone9b
Hang out with me in the garden - prepping for Spring - zone 9b
Favorite Toddler Spring Find
The most precious 2026 Spring & Easter baby boy outfits under $20
The cutest Bluey x Goody Hair Accessories

Channel data updated May 2026

youtube.com/@michellerother
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YouTube Data API: 52,300 subscribers
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TrySpansa OriginalLifestyle
Your Data
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Cost per 1,000 Views
Meta Ads (Wellness)$10.15–$11.25
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Lifestyle benchmark: 1.9%–6.8% (Retail & Fashion) · Skailama 2026
Using Lifestyle benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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