Michelle Rother

@michellerother

Est. 2012·United States·English·~0.8 vids/wk

New on TrySpansa

Michelle Rother is a Lifestyle and Family YouTube creator with 52.3K subscribers and 9.2M total views. The channel covers beauty education, esthetician tips, skincare tutorials, makeup reviews, pregnancy vlogs. Active for 13 years, the channel publishes about 4 videos per month. Videos average 15.3K views each. Based in United States, the channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

52,300Subscribers

600Total Videos

9,152,480Total Views

Source: YouTube Data API

Views / Video284K

Impressions1.2M

Age Demographics

13-17

18-24

35%

25-34

28%

35-44

16%

45-54

55-64

65+

Gender Split

Male 62%Female 36%Other 2%

Core: Male 18-24

Top Countries

🇺🇸United States

28%

🇬🇧United Kingdom

18%

🇧🇷Brazil

12%

🇮🇳India

🇩🇪Germany

Traffic Sources

34%

Suggested

24%

External

14%

Browse

12%

Content Performance

128KAvg Views

4.2%CTR

+1.2KNet Subs

3:42Watch Time

Subscriber Growth

6 mo agoToday

Device Split

Desktop

48%

Mobile

34%

Tablet

11%

Watch Time

8:42Avg Duration

42%Retention

2.1MHours

6.8Views/Visit

Content Type

Long-form

55%

Shorts

28%

Live

12%

Members

Free · 10 seconds · No credit cardSee Michelle Rother’s audience data

Niches

LifestyleFamily

About

the homestead esthetician ❁ diy projects, desert gardening & beauty routines I am a licensed esthetician with a passion for all things Beauty related. This channel is about educating & empowering others to be their most confident self. No matter where they are in their life journey. A little bit about me; I am figuring out my style as a curvy size 12-14. I am a thyroid cancer survivor. I grew up in NY but now live in the low desert of Arizona . I am mom of 5 ! toddlers to teenagers . I love tackling a good DIY craft project. I am an aspiring gardener. Come along as I learn, share and practice skills on the Road to Rother Ranch.

Recent Videos

NEW Disney Perch’d Shoulder Plush !!

Trying on dresses postpartum

DIY Kids Activity Backpacks perfect for Summer traveling #easydiy

Garden Clean Up after some postpartum neglect #gardening #zone9b

Hang out with me in the garden - prepping for Spring - zone 9b

Favorite Toddler Spring Find

The most precious 2026 Spring & Easter baby boy outfits under $20

The cutest Bluey x Goody Hair Accessories

Channel data updated May 2026

youtube.com/@michellerother

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Channel VideosMichelle Rother

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04Subscribers

YouTube Data API: 52,300 subscribers

05Content audience

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TrySpansa OriginalLifestyle

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Cost per 1,000 Views

Meta Ads (Wellness)$10.15–$11.25

Mesha 2025

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Estimated Clicks

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02Conversion Rate (%)

Using Lifestyle benchmark: 1.9%–6.8% (Retail & Fashion) · Skailama 2026

03Expected Purchases / Year

Using Lifestyle benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR

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Methodology & sourcesNot sourced from YouTube

● Free · No credit card required

Estimated pricing — negotiate directly

Topicsclassified by TrySpansa

beauty education esthetician tips skincare tutorials makeup reviews pregnancy vlogs motherhood diy home projects garden tips baby products reviews home organization nursery design maternity fashion family lifestyle parenting vlogs

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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See Michelle Rother’s insightsFree · 10 seconds · No credit card

Michelle Rother

Audience Insights for Michelle Rother

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Topicsclassified by TrySpansa

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