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Michelle Choi

Michelle Choi

@michellechoii
Est. 2012·United States·English·~0.4 vids/wk
New on TrySpansa

Michelle Choi is a Lifestyle and Beauty YouTube creator with 2.3M subscribers and 214M total views. The channel covers vlogs, beauty routines, skincare, fashion hauls, outfit of the day. Active for 13 years, the channel publishes about 2 videos per month. Videos average 786K views each. Based in United States, the channel's primary language is English. YouTube channels with 1M+ sub channels typically charge between $20,000 and $150,000 per sponsored video. Book a sponsorship directly on TrySpansa.

2,330,000Subscribers
273Total Videos
214,471,857Total Views
Source: YouTube Data API

Audience Insights for Michelle Choi

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee Michelle Choi’s audience data

Niches

LifestyleBeauty

About

Hi! My name is Michelle. I share my experiences on how I'm navigating my 20s through conversations about mental health, wellness, beauty, and life in New York. I also have a brand called Little Puffy. You can check it out here:

Recent Videos

Homebody in New York | An introvert's ideal way to destress by eating alone, tuxedo shopping!
Found the most comfortable and aesthetic shoes🌸
GRWM for Coachella… home edition! @YouTube #sponsored
What I Eat in a Day! (quick and easy meals, food I've been craving)
Solo Coachella watch party at home with @YouTube #sponsored
Homebody in New York | An introvert's ideal rest day cooking & eating comfort food, finally spring!
The viral Rejuran Cosmetics injections in a bottle is now available @Sephora 💦
Homebody in New York | Bridesmaids proposals & gifts, chit chat talk about friendships, solo date!

Channel data updated May 2026

youtube.com/@michellechoii
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Channel VideosMichelle Choi
Browse all uploads·Powered by YouTube Data API

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YouTube Data API: 2,330,000 subscribers
Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

ROI Estimate

TrySpansa OriginalLifestyle
Your Data
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Cost per 1,000 Views
Meta Ads (Wellness)$10.15–$11.25
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Lifestyle benchmark: 1.9%–6.8% (Retail & Fashion) · Skailama 2026
Using Lifestyle benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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Topicsclassified by TrySpansa

vlogsbeauty routinesskincarefashion haulsoutfit of the dayget ready with memental health discussionswellnesscookinglife in new yorkintrovert lifestylecomfort foodself caredating and relationshipswedding planning

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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See Michelle Choi’s insightsFree · 10 seconds · No credit card