Michelle Choi YouTube channel banner
Michelle Choi

Michelle Choi

@michellechoii
Est. 2012·United States·English·~0.4 vids/wk
New on TrySpansa

Michelle Choi is a Lifestyle and Beauty YouTube creator with 2.3M subscribers and 217M total views. The channel covers vlogs, beauty routines, skincare, fashion hauls, outfit of the day. Active for 14 years, the channel publishes about 2 videos per month. Videos average 779K views each. Based in United States, the channel's primary language is English. YouTube channels with 1M+ sub channels typically charge between $20,000 and $150,000 per sponsored video. Book a sponsorship directly on TrySpansa.

2,340,000Subscribers
279Total Videos
217,320,305Total Views
Source: YouTube Data API

Audience Insights for Michelle Choi

See the data agencies & brands use to evaluate sponsorship fit

Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee Michelle Choi’s audience data

Niches

LifestyleBeauty

About

Hi! My name is Michelle. I share my experiences on how I'm navigating my 20s through conversations about mental health, wellness, beauty, and life in New York. I also have a brand called Little Puffy. You can check it out here:

Recent Videos

Homebody in Korea | Buying my wedding dress, bridal makeup trial, skin treatments, comfort food!
Homebody in New York | An introvert's ideal bachelorette weekend, wedding dress fitting in Korea
Homebody in New York | An introvert's ideal way of recharging after a busy week is eating alone
Summer in the Hamptons!
spring cleaning🤍
Homebody in New York | Filming a K-Drama with my fiance, spring cleaning for mental clarity
Homebody in New York | An introvert's ideal way to destress by eating alone, tuxedo shopping!
Found the most comfortable and aesthetic shoes🌸

Channel data updated June 2026

youtube.com/@michellechoii
Open
Channel VideosMichelle Choi
Browse all uploads·Powered by YouTube Data API

Sponsorship Pricing

This creator hasn't set their rates yet. Estimate typical rates for their niche:

Rate Calculator

TrySpansa Original

Enter your channel stats to estimate sponsorship rates.

YouTube Data API: 2,340,000 subscribers
Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

ROI Estimate

TrySpansa OriginalLifestyle
Your Data
Creator hasn't set this — enter your estimate to see projections
No rates set — enter your expected sponsorship cost
Cost per 1,000 Views
Meta Ads (Wellness)$10.15–$11.25
Mesha 2025
Enter views and budget above to see cost comparison
Estimated Clicks
Enter avg views above to see click estimates
Your net profit from a typical sale, after costs
Using Lifestyle benchmark: 1.9%–6.8% (Retail & Fashion) · Skailama 2026
Using Lifestyle benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
Enter avg views above to estimate conversions
Methodology & sourcesNot sourced from YouTube
Sign Up to Send a Proposal

● Free · No credit card required

Estimated pricing — negotiate directly

Topicsclassified by TrySpansa

vlogsbeauty routinesskincarefashion haulsoutfit of the dayget ready with memental health discussionswellnesscookinglife in new yorkintrovert lifestylecomfort foodself caredating and relationshipswedding planning

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

Related Creators

Pink Shirt Girl

Pink Shirt Girl

27,300,000 subs

Kika Kim

Kika Kim

19,300,000 subs

Sandra Cires Art

Sandra Cires Art

16,700,000 subs

NikkieTutorials

NikkieTutorials

15,200,000 subs

Chimkandi

Chimkandi

15,000,000 subs

Tiana

Tiana

11,300,000 subs

Pink Shirt Girl

Pink Shirt Girl

27,300,000 subs

Kika Kim

Kika Kim

19,300,000 subs

Sandra Cires Art

Sandra Cires Art

16,700,000 subs

NikkieTutorials

NikkieTutorials

15,200,000 subs

Chimkandi

Chimkandi

15,000,000 subs

Tiana

Tiana

11,300,000 subs

Pink Shirt Girl

Pink Shirt Girl

27,300,000 subs

Kika Kim

Kika Kim

19,300,000 subs

Sandra Cires Art

Sandra Cires Art

16,700,000 subs

NikkieTutorials

NikkieTutorials

15,200,000 subs

Chimkandi

Chimkandi

15,000,000 subs

Tiana

Tiana

11,300,000 subs

Similar English Lifestyle Creators

Bridey Drake

Bridey Drake

4,670,000 subs

Aleena Rais Live

Aleena Rais Live

4,660,000 subs

Gajuraa

Gajuraa

4,620,000 subs

123 GO Like!

123 GO Like!

4,620,000 subs

Aurikatariina

Aurikatariina

4,610,000 subs

manish sahu

manish sahu

4,610,000 subs

Bridey Drake

Bridey Drake

4,670,000 subs

Aleena Rais Live

Aleena Rais Live

4,660,000 subs

Gajuraa

Gajuraa

4,620,000 subs

123 GO Like!

123 GO Like!

4,620,000 subs

Aurikatariina

Aurikatariina

4,610,000 subs

manish sahu

manish sahu

4,610,000 subs

Bridey Drake

Bridey Drake

4,670,000 subs

Aleena Rais Live

Aleena Rais Live

4,660,000 subs

Gajuraa

Gajuraa

4,620,000 subs

123 GO Like!

123 GO Like!

4,620,000 subs

Aurikatariina

Aurikatariina

4,610,000 subs

manish sahu

manish sahu

4,610,000 subs

See Michelle Choi’s insightsFree · 10 seconds · No credit card