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Michael Shum

Michael Shum

@michaelshum
Est. 2013·United States·English·~1 vids/wk
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Michael Shum is a Music YouTube creator with 8.6K subscribers and 4.3M total views. The channel covers electronic music, turntablism, dj culture, dmc battles, scratch techniques. Active for 13 years, the channel publishes about 1 video per week. Videos average 5K views each. Based in United States, the channel's primary language is English. YouTube channels with 1K–10K sub channels typically charge between $50 and $500 per sponsored video. Book a sponsorship directly on TrySpansa.

8,560Subscribers
867Total Videos
4,293,661Total Views
Source: YouTube Data API

Audience Insights for Michael Shum

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee Michael Shum’s audience data

Niches

Music

About

MUSEUM OF TURNTABLE ARTS Since Jan 2016—New Exhibits weekly Curated by Michael Shum with generous donations from: US—Arian Snead (ninjando), Shortkut, Adam Williams, Mista B, DJ Perseus, Illmuzik UK—Jimmy Smithson, Mark Archer, DJ Skully, DJ Rasp, J Boogie-Brown, Graeme Forbes France—Julien Regiero, Michal "Biomat", DJ Rascal Germany—Fabian Reimann, Pasha Kamber The Netherlands—DJ Rockid Denmark—Tue Hansen (the original DJ Eazy) Australia—DJ Sum1

Recent Videos

DJ Killa Jewel — 2004 World Vestax Eliminations
DJ Skwint — 2004 DMC US Finals
i.e.MERG—2004 Vestax World Finals (Champion)
DJ Koba — 2005 Vestax World Eliminations
DJ Koji Nakamura — 1991 DMC Japan Finals
DJ Dexta — 1997 DMC Australia Finals (Champion)
A-Trak — 1997 DMC Canada Finals (Champion)
DJ Jeff — 1991 DMC World Eliminations

Channel data updated May 2026

youtube.com/@michaelshum
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Channel VideosMichael Shum
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YouTube Data API: 8,560 subscribers
Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

ROI Estimate

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Cost per 1,000 Views
Meta Ads (All-industry avg)$9.94
Not niche-specific — Mesha 2025 all-industry average
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Music benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026
Using Music benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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Topicsclassified by TrySpansa

electronic musicturntablismdj culturedmc battlesscratch techniquesdj showcaseship hop turntablismdj championship tournamentsvinyl dj performanceitf world showcase

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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