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Mat Watson Cars

Mat Watson Cars

@matwatsoncars
Est. 2011·United Kingdom·English·~0.3 vids/wk
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Mat Watson Cars is a Automotive YouTube creator with 1.4M subscribers and 220M total views. The channel covers car reviews, luxury car reviews, sports cars, car collection, porsche reviews. Active for 15 years, the channel publishes about 1 video per month. Videos average 1.1M views each. Based in United Kingdom, the channel's primary language is English. YouTube channels with 1M+ sub channels typically charge between $20,000 and $150,000 per sponsored video. Book a sponsorship directly on TrySpansa.

1,380,000Subscribers
198Total Videos
219,862,126Total Views
Source: YouTube Data API

Audience Insights for Mat Watson Cars

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
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Niches

Auto

About

This is the personal YouTube channel of Mat Watson.

Recent Videos

Toyota Refuses To Sell This Car - So I Imported A Fleet!
Suzuki Refuses To Sell This Car - So I Imported A Fleet!
My 'Banned" 4x4 Dealership Is Going Horribly Wrong
Everyone is WRONG about the BMW M2 CS
I Chose This Over My 911 S/T!
Was Importing 'BANNED' 4x4s a Huge MISTAKE?
Are OLD cars better than NEW cars?
Changing My Porsche 911 S/T?

Channel data updated May 2026

youtube.com/@matwatsoncars
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YouTube Data API: 1,380,000 subscribers
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ROI Estimate

TrySpansa OriginalAutomotive
Your Data
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Cost per 1,000 Views
Meta Ads (All-industry avg)$9.94
Not niche-specific — Mesha 2025 all-industry average
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Automotive benchmark: 2.1% (Automobile & Parts) · Skailama 2026
Using all-industry e-commerce avg: 1.6× /year · Mean of 18 niches with published data
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Methodology & sourcesNot sourced from YouTube
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