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Matthew Cawood

Matthew Cawood

@matticawood
Est. 2014·United Kingdom·English·~1 vids/wk
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Matthew Cawood is a Music and Education YouTube creator with 142K subscribers and 24.7M total views. The channel covers piano, classical music, music education, piano lessons, piano tutorials. Active for 11 years, the channel publishes about 1 video per week. Videos average 36.5K views each. Based in United Kingdom, the channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

142,000Subscribers
677Total Videos
24,720,195Total Views
Source: YouTube Data API

Audience Insights for Matthew Cawood

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee Matthew Cawood’s audience data

Niches

MusicEducation

About

Hey! I am a pianist, producer and music educator and my channel features original music, reactions and piano lesson videos, I might throw in the occasional cover, who knows! Socials: YouTube: youtube.com/MatthewCawood1 For enquiries:

Recent Videos

The Problem With How You’re Playing Chords on the Piano
Is Andy Morris ACTUALLY Good at Piano? | Pianist Reacts
How to Open Any Piece of Music and Just... Play It
Who Plays Chopin’s Ballade No. 1 Best? | 4 Pianists, 1 Piece
Your Chords Sound Boring. Here’s How to Fix It in 8 Levels
Can a Robot Really Play the Piano?
Why Your Piano Progress Is So Slow
This Machine Uses 10,000 Marbles to Play Music | Pianist Reacts

Channel data updated May 2026

youtube.com/@matticawood
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Channel VideosMatthew Cawood
Browse all uploads·Powered by YouTube Data API

Sponsorship Pricing

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YouTube Data API: 142,000 subscribers
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ROI Estimate

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Cost per 1,000 Views
Meta Ads (All-industry avg)$9.94
Not niche-specific — Mesha 2025 all-industry average
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Music benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026
Using Music benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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Topicsclassified by TrySpansa

pianoclassical musicmusic educationpiano lessonspiano tutorialsmusic theorypianist reactionsmusic arrangementsight readingpiano techniqueoriginal music compositionpiano improvisationmusic production

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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See Matthew Cawood’s insightsFree · 10 seconds · No credit card