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Matt And Yan

Matt And Yan

@mattandyan
Est. 2013·United States·English·~0.2 vids/wk
New on TrySpansa

Matt And Yan is a Food & Cooking and Travel YouTube creator with 15K subscribers and 3.5M total views. The channel covers cross cultural cuisine, chinese food, family food traditions, home cooking, travel vlogging. Active for 12 years, the channel publishes about 11 videos per year. Videos average 25.8K views each. Based in United States, the channel's primary language is English. YouTube channels with 10K–50K sub channels typically charge between $200 and $3,000 per sponsored video. Book a sponsorship directly on TrySpansa.

15,000Subscribers
135Total Videos
3,482,256Total Views
Source: YouTube Data API

Audience Insights for Matt And Yan

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee Matt And Yan’s audience data

Niches

FoodTravel

About

Matt and Yan: A cross-cultural family navigating life between worlds. Yan grew up in tropical Malaysia. Matt is an American teacher. Together, we explore what it means to build a family across cultures, climates, and countries. From Asian wife vs. American life to travel, family adventures, and life in different places, we share real family moments, cultural differences, and the life experiments shaping our future. 💛 To support us:

Recent Videos

We swapped pants…me vs my 203cm husband
Winter is cold. People aren’t.
He Wrote a Bucket List for Our Future on Our Wedding Day
Asian Wife vs American Winter
Power Outage? This Generator Runs Our Entire House
Surviving a Boston Blizzard With My Wife
My American Husband Tried Cutting Roast Duck for Chinese New Year… 🇺🇸
今年没回Uncle & Auntie Liew 家过年. 我飞波士顿给儿子惊喜

Channel data updated May 2026

youtube.com/@mattandyan
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Channel VideosMatt And Yan
Browse all uploads·Powered by YouTube Data API

Sponsorship Pricing

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YouTube Data API: 15,000 subscribers
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ROI Estimate

TrySpansa OriginalFood & Cooking
Your Data
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Cost per 1,000 Views
Meta Ads (Food & Beverage)$12.75
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Food & Cooking benchmark: 4.9% (Food & Beverage) · Skailama 2026
Using Food & Cooking benchmark: 1.8× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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Topicsclassified by TrySpansa

cross cultural cuisinechinese foodfamily food traditionshome cookingtravel vlogginghong kong diningmalaysia food culturedim sumholiday cookingasian cuisinediy home improvementfamily vlogscultural food experiences

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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