Mathu Soundar

@mathusoundar1111

Est. 2020·India·English·~2 vids/wk

New on TrySpansa

Mathu Soundar is a Food & Cooking and Lifestyle YouTube creator with 463K subscribers and 294M total views. The channel covers cooking, recipes, tamil language cooking, food vlogging, viral recipes. Active for 5 years, the channel publishes about 2 videos per week. Videos average 417K views each. Based in India, the channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

463,000Subscribers

704Total Videos

293,882,125Total Views

Source: YouTube Data API

Views / Video284K

Impressions1.2M

Age Demographics

13-17

18-24

35%

25-34

28%

35-44

16%

45-54

55-64

65+

Gender Split

Male 62%Female 36%Other 2%

Core: Male 18-24

Top Countries

🇺🇸United States

28%

🇬🇧United Kingdom

18%

🇧🇷Brazil

12%

🇮🇳India

🇩🇪Germany

Traffic Sources

34%

Suggested

24%

External

14%

Browse

12%

Content Performance

128KAvg Views

4.2%CTR

+1.2KNet Subs

3:42Watch Time

Subscriber Growth

6 mo agoToday

Device Split

Desktop

48%

Mobile

34%

Tablet

11%

Watch Time

8:42Avg Duration

42%Retention

2.1MHours

6.8Views/Visit

Content Type

Long-form

55%

Shorts

28%

Live

12%

Members

Free · 10 seconds · No credit cardSee Mathu Soundar’s audience data

Niches

FoodLifestyle

About

Hope You Smiled :) Instagram: mathu_thecrack

Recent Videos

My Favourite Shop for Western Collections #tamilshorts

Evening Dinner & Night Skincare Routine #tamilshorts

Easy Pumpkin Side Dish for Ghee Rice :) #tamilshorts #cookingathome

Chennai's Brand New Furniture Showroom #tamilshorts

Fresh Beginnings, Better Sleep 😴 #tamilshorts

2 Ingredients Chocolate Mousse Cake 🎂 #tamilshorts

Pondy Bazar Cute Shop Finds #tamilshorts

Hidden Gem In Anna Nagar Chennai #tamilshorts

Channel data updated May 2026

youtube.com/@mathusoundar1111

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Channel VideosMathu Soundar

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04Subscribers

YouTube Data API: 463,000 subscribers

05Content audience

Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

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TrySpansa OriginalFood & Cooking

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Cost per 1,000 Views

Meta Ads (Food & Beverage)$12.75

Mesha 2025

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Estimated Clicks

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01Avg. Profit per Sale ($)

Your net profit from a typical sale, after costs

02Conversion Rate (%)

Using Food & Cooking benchmark: 4.9% (Food & Beverage) · Skailama 2026

03Expected Purchases / Year

Using Food & Cooking benchmark: 1.8× /year · Beans 2021 freq × Bluecore/MobiLoud RPR

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Methodology & sourcesNot sourced from YouTube

● Free · No credit card required

Estimated pricing — negotiate directly

Topicsclassified by TrySpansa

cooking recipes tamil language cooking food vlogging viral recipes celebrity recipes quick recipes easy cooking tutorials what i eat in a day restaurant style cooking food hacks

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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See Mathu Soundar’s insightsFree · 10 seconds · No credit card

Mathu Soundar

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About

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Topicsclassified by TrySpansa

Resources

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