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Masala Kitchen

Masala Kitchen

@masalakitchenbypoonam
Est. 2016·India·English·~5 vids/wk
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Masala Kitchen is a Food & Cooking YouTube creator with 8.8M subscribers and 2.3B total views. The channel covers indian recipes, vegetarian cooking, hindi cooking tutorials, traditional indian dishes, quick recipes. Active for 9 years, the channel publishes about 5 videos per week. Videos average 981K views each. Based in India, the channel's primary language is English. YouTube channels with 1M+ sub channels typically charge between $20,000 and $150,000 per sponsored video. Book a sponsorship directly on TrySpansa.

8,840,000Subscribers
2,370Total Videos
2,323,831,113Total Views
Source: YouTube Data API

Audience Insights for Masala Kitchen

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee Masala Kitchen’s audience data

Niches

Food

About

Mei Hun Poonam Devnani Aur Aap Sabko Aasan Khaana Sikhana Mera Mission Hai! 🥰 The aim of Masala Kitchen is to bring you to the easiest, pure veg & best food recipes. Poonam Devnani, the Founder of Masala Kitchen is a YouTube content creator whose expertise lies in creating the best food recipes across all varities of foods ranging from simple to complex recipes. Masala Kitchen has over 2,000 videos with 8 Million+ Subscribers & 8.5 Billion+ views on the channel. Subscribe to Masala Kitchen to create the best food recipes across every cuisine. -----------------------------------------------------------------------------------

Recent Videos

सिर्फ एक बार ये पोहा का चटपटा और Crispy नाश्ता! इस Secret Trick से बनाएं | Poha Breakfast Recipe
हफ्ते मे 4 बार यही माँगते है सब - गर्मियो के लिए खास सब्जी और दाल चावल की Recipe | Secret Veg Thali
सिर्फ ₹5 में समोसा! खस्ता-करारे 24 समोसे, सारे नाप-तोल और Tricks के साथ | Chole Samose Recipe
मार्केट की Frooti-Maaza से 10 गुना बेहतर! घर पर बनाओ Mango Drink Powder | Summer drink recipe
मार्केट क़ा नक़ली पनीर नही ,सस्ता शुद्ध मुलायम पनीर अब घर पर बनाये कलेजी पनीर रेसिपी
न ओवन,न अंडा,घर की चीज़ों से बनकर तैयार! बिल्कुल Bakery Style रसमलाई Cake | Perfect Cake Recipe
Market से भी Tasty! सिर्फ 1 बार बनाओ, सालों-साल खाओ! 5KG आम का अचार कम तेल में तैयार | Mango Pickle
2 आसन रेसिपी - आम पापड़ + आम की चटनी बिना धूप बिना झंझट Aam Papad | Aam Chatni | New Summer Recipe

Channel data updated May 2026

youtube.com/@masalakitchenbypoonam
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YouTube Data API: 8,840,000 subscribers
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ROI Estimate

TrySpansa OriginalFood & Cooking
Your Data
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Cost per 1,000 Views
Meta Ads (Food & Beverage)$12.75
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Food & Cooking benchmark: 4.9% (Food & Beverage) · Skailama 2026
Using Food & Cooking benchmark: 1.8× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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