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The Manager's Playbook

The Manager's Playbook

@managersplaybook
Est. 2024·United States·English·~8 vids/wk
New on TrySpansa

The Manager's Playbook is a Music and Business YouTube creator with 65.6K subscribers and 6M total views. The channel covers music industry, music business, artist management, music marketing, independent artists. Active for 2 years, the channel publishes about 8 videos per week. Videos average 6.5K views each. Based in United States, the channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

65,600Subscribers
925Total Videos
6,010,932Total Views
Source: YouTube Data API

Audience Insights for The Manager's Playbook

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee The Manager's Playbook’s audience data

Niches

Musicbusiness

About

🎶 The #1 Insider Music Industry Podcast 📈 Hosted By Music Executive Mauricio Ruiz New Episode Every Sunday 10am EST 🕰️ Subscribe For Daily Content 🔑💎 The Manager’s Playbook breaks down the real music business, from artist development and management to music marketing, mindset, and ownership. Hosted by Mauricio Ruiz, featuring guests like Russ, Ray Daniels, Chris Anokute, LaRussell, Mike Caren, Jessie Reyez, Nic D, and Troy Carter, sharing unfiltered insights to help artists and managers build careers that last.

Recent Videos

Omar Grant on Bad Marketing vs Bad Songs
The Strategy Behind Building a Roc Nation Career
Omar Grant on the Pressure of Rihanna’s Next Album
Why Record Labels Don't Develop Artists Anymore
Omar Grant on Why Artists Need Release Strategy
KOSIGN: Labels Don’t Collect Your Publishing Royalties
Rihanna’s Next Album Has a Different Kind of Pressure
Omar Grant on Finding Great Records

Channel data updated June 2026

youtube.com/@managersplaybook
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Channel VideosThe Manager's Playbook
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Sponsorship Pricing

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YouTube Data API: 65,600 subscribers
Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

ROI Estimate

TrySpansa OriginalMusic
Your Data
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Cost per 1,000 Views
Meta Ads (All-industry avg)$9.94
Not niche-specific — Mesha 2025 all-industry average
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Music benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026
Using Music benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
Enter avg views above to estimate conversions
Methodology & sourcesNot sourced from YouTube
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Topicsclassified by TrySpansa

music industrymusic businessartist managementmusic marketingindependent artistsartist developmentmusic podcastrecord label insightsmusic productionsongwriting and royaltiesmusic executive interviewsmusic industry trendsartist monetization strategies

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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