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Malin & Tom

Malin & Tom

@malinandtom
Est. 2021·Sweden·English·~1 vids/wk
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Malin & Tom is a Lifestyle and Family YouTube creator with 9.5K subscribers and 1.6M total views. The channel covers van life, family vlogging, off grid living, cabin renovation, tiny living. Active for 5 years, the channel publishes about 1 video per week. Videos average 5.5K views each. Based in Sweden, the channel's primary language is English. YouTube channels with 1K–10K sub channels typically charge between $50 and $500 per sponsored video. Book a sponsorship directly on TrySpansa.

9,510Subscribers
289Total Videos
1,603,184Total Views
Source: YouTube Data API

Audience Insights for Malin & Tom

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
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Niches

LifestyleFamily

About

We’re Malin & Tom; a family of four exploring life between our van and our little cabin in Sweden. We love sharing our adventures and challenges of van life with kids, off-grid cabin projects, tiny living in a Swedish cabin, and honest stories about building a simple life close to nature. Welcome to your new favourite family vlog! New videos out every Sunday at 6pm CET.

Recent Videos

The CANCER ANXIETY is unbearable…
We ALMOST didn't answer this... (UNFILTERED Q&A)
Is THIS from Chemotherapy… or our CHAOTIC LIFE?
Cancer has changed everything...
Cancer is haunting me again...
HOW did we live like this!?
HOW are we going to do ALL of this!?
COMPLETE home transformation!

Channel data updated May 2026

youtube.com/@malinandtom
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YouTube Data API: 9,510 subscribers
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ROI Estimate

TrySpansa OriginalLifestyle
Your Data
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Cost per 1,000 Views
Meta Ads (Wellness)$10.15–$11.25
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Lifestyle benchmark: 1.9%–6.8% (Retail & Fashion) · Skailama 2026
Using Lifestyle benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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