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Nadayoga - The Veena Channel

Nadayoga - The Veena Channel

@malaviswanathan
Est. 2017·India·English·~0.9 vids/wk
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Nadayoga - The Veena Channel is a Music YouTube creator with 92.3K subscribers and 3M total views. The channel covers classical music, carnatic music, veena tutorials, indian classical instruments, music education. Active for 8 years, the channel publishes about 4 videos per month. Videos average 7.1K views each. Based in India, the channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

92,300Subscribers
418Total Videos
2,985,987Total Views
Source: YouTube Data API

Audience Insights for Nadayoga - The Veena Channel

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
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Niches

Music

About

Mala Viswanathan , the disciple of Veena Maestro Shri. Chittibabu , is a teacher par excellence, a brilliant composer and musicologist. The teaching methodology she has devised to instill the importance of talam, and her gayaki style of playing has brought appreciation and accolades from musicians and students across the globe. She is known popularly , for playing a variety of genres on the Saraswathi Veena, that includes classical , semi classical, shlokas, western music, devotionals and Abhangs. Her Watch And Play Series is an encyclopaedia for Carnatic music learners .Without diluting the Grammar, she takes the students through easy to follow exercises from the beginners to the advanced level. She conducts workshops for beginners, intermediate and advanced levels.

Recent Videos

Navaratri Geetham | Soulful journey into the Navarasas of Devi #navratri
Kani Kānum Nēram | Mala Viswanathan
Ranjani mrudu pankaja | Ragamalika
Nirvana Shatakam
Maasil Veenaiyum | மாசில் வீணையும்| #malaviswanathan
Varnam 12 | Nattakuranji | Mala Viswanathan
Namo Sharadha Maata | Bhajan on Goddess Saraswathi
Which medium is best to learn the Saraswathi Veena - Online or Offline classes | Debate

Channel data updated May 2026

youtube.com/@malaviswanathan
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YouTube Data API: 92,300 subscribers
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Meta Ads (All-industry avg)$9.94
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Using Music benchmark: 2.5%–3.34% (E-commerce overall avg) · Skailama 2026
Using Music benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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