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The Calm Creative

The Calm Creative

@louisestigell
Est. 2020·Sweden·English·~0.3 vids/wk
New on TrySpansa

The Calm Creative is a DIY & Crafts YouTube creator with 60.1K subscribers and 2M total views. The channel covers art tutorials, watercolor painting, drawing tutorials, painting birds, artist advice. Active for 5 years, the channel publishes about 1 video per month. Videos average 23.8K views each. Based in Sweden, the channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

60,100Subscribers
82Total Videos
1,954,197Total Views
Source: YouTube Data API

Audience Insights for The Calm Creative

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee The Calm Creative’s audience data

Niches

DIY

About

I’m Louise: an artist, writer & creative solopreneur from Sweden. In 2020, in the midst of burnout and depression, I turned to watercolor painting as a coping mechanism. A during the coming year, my life would completely change course. This channel is the story of how I picked up art as a 38-year-old, and everything I've learned along the way: from pencil skeching and watercolor technique, to finding my "style", and dealing with perfectionism and fear of the blank page.

Recent Videos

Draw PIGEONS with me (no music, no talking + references)
You're trying too hard to learn art
This is your sign to start a drawing practice
"Is my art good enough to sell?"
4 tricks that loosened up my watercolor paintings
Draw OWLS with me (no music, no talking + references)
This skill is CRUCIAL for the beginner artist
Don't start practicing art before you've done THIS

Channel data updated May 2026

youtube.com/@louisestigell
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Channel VideosThe Calm Creative
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Sponsorship Pricing

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YouTube Data API: 60,100 subscribers
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ROI Estimate

TrySpansa OriginalDIY & Crafts
Your Data
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Cost per 1,000 Views
Meta Ads (Home Decor)$7.99–$10.24
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using DIY & Crafts benchmark: 1.4%–1.5% (Home Decor & Furniture) · Skailama 2026
Using DIY & Crafts benchmark: 1.4× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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Topicsclassified by TrySpansa

art tutorialswatercolor paintingdrawing tutorialspainting birdsartist advicecreative businessemail marketing for creatorsart practice techniquesbeginner art tipscharcoal drawingcreative entrepreneurshipsocial media strategy for artistsart medium comparisonsfinding your art style

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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