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Lights OnData

Lights OnData

@lightsondata
Est. 2018·Canada·English·~2 vids/wk
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Lights OnData is a Tech and Education YouTube creator with 923K subscribers and 6.9M total views. The channel covers data governance, data management, data analytics, business intelligence, data quality. Active for 8 years, the channel publishes about 2 videos per week. Videos average 8.6K views each. Based in Canada, the channel's primary language is English. YouTube channels with 500K–1M sub channels typically charge between $10,000 and $50,000 per sponsored video. Book a sponsorship directly on TrySpansa.

923,000Subscribers
804Total Videos
6,887,248Total Views
Source: YouTube Data API

Audience Insights for Lights OnData

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
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Niches

TechEducation

About

Welcome to the LightsOnData's YouTube channel! It's all about providing informative videos to best address your data governance and data management questions and challenges. Here you will find best practices, explanations, guides, industry know-hows, and so much more. Hi! My name is George Firican. My passion is helping future, new, and seasoned data professionals and organizations learn more about data governance, data management, data quality, data storytelling. I also love lattes, exploring new beaches, surfing and hiking, and at the same time I'm exuberant about speaking, teaching, learning, and creating content about data. Please subscribe (it's free!) and checkout the new videos posted every Wednesday and Friday. Thank you! George F. For other useful resources such as courses, templates, articles, and other useful resources, please checkout

Recent Videos

What You See Online Isn’t What Everyone Else Sees
Swag Review From Gartner D&A Conference
Gartner Data & Analytics Summit 2026 - Recap
Why AI Projects Fail: Context Is King
From Data Insights to Business Decisions with Zoho Analytics
Stop Migration Fatigue: Keep Your Data Where It Is
Building Trust in AI with Live Data, Context, and Guardrails | Denodo 9.4
Blockchain: Faster Payments for Global Enterprises #shorts

Channel data updated May 2026

youtube.com/@lightsondata
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YouTube Data API: 923,000 subscribers
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Meta Ads (SaaS)$8.75
Mesha 2025
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Using Tech benchmark: 3.6% (Electronics & Appliances) · Skailama 2026
Using Tech benchmark: 1.6× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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