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Lab Muffin Beauty Science

Lab Muffin Beauty Science

@labmuffinbeautyscience
Est. 2017·Australia·English·~1.0 vids/wk
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Lab Muffin Beauty Science is a Beauty and Health & Wellness YouTube creator with 850K subscribers and 87.3M total views. The channel covers skincare science, beauty chemistry, skincare reviews, haircare science, cosmetics education. Active for 9 years, the channel publishes about 4 videos per month. Videos average 188K views each. Based in Australia, the channel's primary language is English. YouTube channels with 500K–1M sub channels typically charge between $10,000 and $50,000 per sponsored video. Book a sponsorship directly on TrySpansa.

850,000Subscribers
465Total Videos
87,344,378Total Views
Source: YouTube Data API

Audience Insights for Lab Muffin Beauty Science

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
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Niches

BeautyHealth

About

I’m Michelle, a science educator and chemistry PhD from Sydney, Australia. I’m here to help you work out which beauty products are worth buying and which aren’t, using science! I started Lab Muffin because I was frustrated that there weren't enough easy-to-understand explanations of the science behind beauty products. I firmly believe that anyone can understand the science behind skincare and beauty. DISCLAIMER: I am not a medical doctor. Care has been taken to ensure the accuracy of the information here, but it is provided for education and research purposes only and is not intended to be a substitute for professional medical advice, diagnosis or treatment. Always seek the advice of a qualified health provider regarding any medical conditions. No liability is accepted for any injury, loss or damage incurred by use of or reliance on the information provided by me.

Recent Videos

Cancer-causing Cerave lawsuits? #skincare #mythbusting
The Worst Sunscreen Misinformation: 2026 Edition
Reapplying sunscreen over makeup?
How to choose a serum #ad #skincareschool #GarnierAUNZ #vitaminC #skin
Do SPF sprays and sticks work?
#ad Busting hairfall myths with #VichyLaboratoires #ScalpCare #HairCare
Innovative new beauty favourites (Nooance AD)
Don't use Korean sunscreens? #skincarescience #spf

Channel data updated June 2026

youtube.com/@labmuffinbeautyscience
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YouTube Data API: 850,000 subscribers
Rates are TrySpansa estimates based on industry data. Not sourced from or derived from YouTube.

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TrySpansa OriginalBeauty
Your Data
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Cost per 1,000 Views
Meta Ads (Beauty)$10.15
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Beauty benchmark: 6.8% (Personal Care & Beauty) · Skailama 2026
Using Beauty benchmark: 1.4× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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