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JoelTheNose

JoelTheNose

@joelthenose
Est. 2019·United States·English·~6 vids/wk
New on TrySpansa

JoelTheNose is a Lifestyle and Fashion YouTube creator with 105K subscribers and 7M total views. The channel covers fragrance reviews, cologne reviews, mens fragrance, perfume criticism, fragrance personality matching. Active for 6 years, the channel publishes about 6 videos per week. Videos average 3.5K views each. Based in United States, the channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

105,000Subscribers
1,983Total Videos
6,995,622Total Views
Source: YouTube Data API

Audience Insights for JoelTheNose

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Views / Video284K
Impressions1.2M
Age Demographics
13-17
8%
18-24
35%
25-34
28%
35-44
16%
45-54
8%
55-64
3%
65+
2%
Gender Split
Male 62%Female 36%Other 2%
Core: Male 18-24
Top Countries
🇺🇸United States
28%
🇬🇧United Kingdom
18%
🇧🇷Brazil
12%
🇮🇳India
9%
🇩🇪Germany
7%
Traffic Sources
Search
34%
Suggested
24%
External
14%
Browse
12%
Content Performance
128KAvg Views
4.2%CTR
+1.2KNet Subs
3:42Watch Time
Subscriber Growth
6 mo agoToday
Device Split
Desktop
48%
Mobile
34%
Tablet
11%
TV
7%
Watch Time
8:42Avg Duration
42%Retention
2.1MHours
6.8Views/Visit
Content Type
Long-form
55%
Shorts
28%
Live
12%
Members
5%
Free · 10 seconds · No credit cardSee JoelTheNose’s audience data

Niches

Lifestylefashion

About

Fragrance, intentionally. Taste before trends. Fragrance critic & attorney-Miami. IG & Tiktok

Recent Videos

Do you like cruising? How many fragrances do you bring?
Day trip to the Everglades. I wore King Blue to keep the Gators away! 🤣
3 niche fragrances better than #baccaratrouge540 & half the price!
Step into Caracas in Little Havana for authentic Venezuelan food! 🇻🇪 I wore Remember Me from Jovoy
Sugar Blast & Wild Rush just released from @initioparfumsprives First impressions!
In Little Havana you can travel to Central America at Los Catrachos. A real Miami local gem.
Best bar in downtown Miami is not Eleven or Space. The Corner Is the bar for locals. I wore El.
First impression of Love Hibiscus from @amouageofficial @osmeperfumery

Channel data updated May 2026

youtube.com/@joelthenose
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Channel VideosJoelTheNose
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YouTube Data API: 105,000 subscribers
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ROI Estimate

TrySpansa OriginalLifestyle
Your Data
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Cost per 1,000 Views
Meta Ads (Wellness)$10.15–$11.25
Mesha 2025
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Estimated Clicks
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Your net profit from a typical sale, after costs
Using Lifestyle benchmark: 1.9%–6.8% (Retail & Fashion) · Skailama 2026
Using Lifestyle benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR
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Methodology & sourcesNot sourced from YouTube
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Topicsclassified by TrySpansa

fragrance reviewscologne reviewsmens fragranceperfume criticismfragrance personality matchingniche fragrance recommendationsluxury fragrancefirst impression reviewsfragrance comparisonsmens fashion advice

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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See JoelTheNose’s insightsFree · 10 seconds · No credit card