JoelTheNose

@joelthenose

Est. 2019·United States·English·~6 vids/wk

New on TrySpansa

JoelTheNose is a Lifestyle and Fashion YouTube creator with 105K subscribers and 7.4M total views. The channel covers fragrance reviews, cologne reviews, mens fragrance, perfume criticism, fragrance personality matching. Active for 6 years, the channel publishes about 6 videos per week. Videos average 3.5K views each. Based in United States, the channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

105,000Subscribers

2,153Total Videos

7,434,651Total Views

Source: YouTube Data API

Views / Video284K

Impressions1.2M

Age Demographics

13-17

18-24

35%

25-34

28%

35-44

16%

45-54

55-64

65+

Gender Split

Male 62%Female 36%Other 2%

Core: Male 18-24

Top Countries

🇺🇸United States

28%

🇬🇧United Kingdom

18%

🇧🇷Brazil

12%

🇮🇳India

🇩🇪Germany

Traffic Sources

34%

Suggested

24%

External

14%

Browse

12%

Content Performance

128KAvg Views

4.2%CTR

+1.2KNet Subs

3:42Watch Time

Subscriber Growth

6 mo agoToday

Device Split

Desktop

48%

Mobile

34%

Tablet

11%

Watch Time

8:42Avg Duration

42%Retention

2.1MHours

6.8Views/Visit

Content Type

Long-form

55%

Shorts

28%

Live

12%

Members

Free · 10 seconds · No credit cardSee JoelTheNose’s audience data

Niches

Lifestylefashion

About

Fragrance critic by obsession. Attorney by day. Hunter of hidden local gems. ⚖️ Miami Workers’ Comp Lawyer 🧴 Scents • 🍸 Hidden Spots • 🎥 Reviews

Recent Videos

Ambra & Spice just pulled in one of the biggest compliments I've received in years! #1 Compliment

Sound that smell! Boss Bottled Beyond smells like this per Bennett @boss #bossbottledbeyond

What was the first fragrance you ever owned? Polo Green for me. How about you?

Wowww! Firmenich & IFF settled for $77 million over price fixing in the fragrance industry! 😱

Discontinued gems in the US for now but maybe coming back! Miksado & Ligno Jeroboam.

@theroseofarabia just launched and is curating lesser known house from Dubai called Rose Karan.

Hanging with my good friend Abel from @miamistadium talking about the Keys. When did you last go?

Answer this question for me about fragrance flankers. They suck! Seriously?

Channel data updated August 2026

youtube.com/@joelthenose

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Channel VideosJoelTheNose

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YouTube Data API: 105,000 subscribers

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Cost per 1,000 Views

Meta Ads (Wellness)$10.15–$11.25

Mesha 2025

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02Conversion Rate (%)

Using Lifestyle benchmark: 1.9%–6.8% (Retail & Fashion) · Skailama 2026

03Expected Purchases / Year

Using Lifestyle benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR

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Methodology & sourcesNot sourced from YouTube

● Free · No credit card required

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Topicsclassified by TrySpansa

fragrance reviews cologne reviews mens fragrance perfume criticism fragrance personality matching niche fragrance recommendations luxury fragrance first impression reviews fragrance comparisons mens fashion advice

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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See JoelTheNose’s insightsFree · 10 seconds · No credit card

JoelTheNose

Audience Insights for JoelTheNose

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Topicsclassified by TrySpansa

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