Jenny Mustard

@jennymustard

Est. 2014·United Kingdom·English·~0.4 vids/wk

New on TrySpansa

Jenny Mustard is a Lifestyle and Fashion YouTube creator with 499K subscribers and 25.8M total views. The channel covers video essays, sustainable fashion, anti consumerism, vegan lifestyle, fashion philosophy. Active for 12 years, the channel publishes about 2 videos per month. Videos average 98.9K views each. Based in United Kingdom, the channel's primary language is English. YouTube channels with 50K–500K sub channels typically charge between $1,000 and $15,000 per sponsored video. Book a sponsorship directly on TrySpansa.

499,000Subscribers

261Total Videos

25,807,824Total Views

Source: YouTube Data API

Views / Video284K

Impressions1.2M

Age Demographics

13-17

18-24

35%

25-34

28%

35-44

16%

45-54

55-64

65+

Gender Split

Male 62%Female 36%Other 2%

Core: Male 18-24

Top Countries

🇺🇸United States

28%

🇬🇧United Kingdom

18%

🇧🇷Brazil

12%

🇮🇳India

🇩🇪Germany

Traffic Sources

34%

Suggested

24%

External

14%

Browse

12%

Content Performance

128KAvg Views

4.2%CTR

+1.2KNet Subs

3:42Watch Time

Subscriber Growth

6 mo agoToday

Device Split

Desktop

48%

Mobile

34%

Tablet

11%

Watch Time

8:42Avg Duration

42%Retention

2.1MHours

6.8Views/Visit

Content Type

Long-form

55%

Shorts

28%

Live

12%

Members

Free · 10 seconds · No credit cardSee Jenny Mustard’s audience data

Niches

Lifestylefashion

About

I’m Jenny Mustard, a Swedish London-based author and content creator. Here you’ll find video essays discussing feminism, sustainable fashion and design, anti-consumerism, and literature, among other things. My work has been featured in The Observer, The Independent, Vogue , Harpers Bazaar, Stylist, The Evening Standard, and many other publications. I have produced and fronted campaigns focusing on feminism, entrepreneurship, sustainability, and innovation for global brands such as Google, Lexus, Calvin Klein, Squarespace, and Farfetch. My acclaimed novels OKAY DAYS and WHAT A TIME TO BE ALIVE were published in 2023 and 2025 respectively, and my work has been translated to ten languages. If you’re interested in working with me, please get in touch at . Find me elsewhere:

Recent Videos

My 20-year relationship (the lessons I've learned – the hard way)

We sold our LONDON home.

7 books that made me cry

My absolutely fantastic writing tips (how to get started)

we ARE leaving London!

My new extraordinary workout routine (I've transformed my body)

Are we leaving the country again?

The big 2026 reset - let’s change everything.

Channel data updated May 2026

youtube.com/@jennymustard

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Channel VideosJenny Mustard

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03Audience region

04Subscribers

YouTube Data API: 499,000 subscribers

05Content audience

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ROI Estimate

TrySpansa OriginalLifestyle

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Cost per 1,000 Views

Meta Ads (Wellness)$10.15–$11.25

Mesha 2025

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01Avg. Profit per Sale ($)

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02Conversion Rate (%)

Using Lifestyle benchmark: 1.9%–6.8% (Retail & Fashion) · Skailama 2026

03Expected Purchases / Year

Using Lifestyle benchmark: 1.5× /year · Beans 2021 freq × Bluecore/MobiLoud RPR

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Methodology & sourcesNot sourced from YouTube

● Free · No credit card required

Estimated pricing — negotiate directly

Topicsclassified by TrySpansa

video essays sustainable fashion anti consumerism vegan lifestyle fashion philosophy book reviews swedish culture minimalist living interior design critique author commentary wellness habits fashion haul criticism

Resources

The Brief Isn't Dead. Unstructured Briefs Are. →NY Synthetic Performer Law: AI Clauses Your Deal Needs →Creator Payment Rails 2026: 5 Compared (Plus 1 Imposter) →

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See Jenny Mustard’s insightsFree · 10 seconds · No credit card

Jenny Mustard

Audience Insights for Jenny Mustard

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About

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Topicsclassified by TrySpansa

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